老龄化背景下杭州老龄人群复合需求的细分研究摘要：中国人口老龄化是社会经济发展的必然结果，是世界人口发展的普遍趋势。在杭州老龄化背景下老年人口数量的增加和各种结构的变化必将给厂商带来许多商业机会。这种商机既包括因人口老龄化所体现的老年人口增加而引起的某些新市场的形成和原有市场拓宽等的直接机会，也包括因人口老龄化而导致的有老年人家庭的需求结构、消费结构、投资结构等变化所引起的其他市场变化的间接机会。本文通过分析老龄化背景下老年人的需求现状以及和企业相关产品之间的衔接问题等，探析老年产品和服务，以及政府相关政策制度的改进和完善。关键词：老龄化老龄人群复合需求ALiteratureReviewabouttheolderpeopleofcompositedemandsubdivisionunderthebackgroundoftheHangzhouagingpopulationAbstract:China'sagingpopulationistheinevitableresultofthedevelopmentofsocialandeconomic.Andthisisthegeneraltrendoftheworld'spopulation.TheincreaseinthenumberofelderlypopulationandchangesunderthebackgroundofHangzhou-aginginthestructurebringsmanybusinessopportunitiesformanufacturers.Theseopportunitiesincludethedirectofnewmarketsandtheindirectofthechangesoffamilystructure,consumptionstructure,andinvestmentstructure,whichcausedbytheincreaseoftheagingpopulations.Thispaperanalyzedthecurrentneedssituationofelderlypeopleunderthebackgroundofagingpersonsandtheproblemoftherelationbetweentheenterprise’sproducts,etc.Thispaperanalyzedtheproductsandserviceswhichprovidedtotheelderlypeople,andtheimprovementoftherelevantgovernmentpoliciesandsystems.KeyWords:Aging;Theagingpopulation;Compositedemand目录一、引言........................................................................................................................4（一）研究背景与意义................................................................................................4（二）研究思路与框架................................................................................................4二、文献综述................................................................................................................5（一）老龄化趋势下老年人需求细分的几种观点..............................................51、我国老龄化状况及特点..........................................................................................52、我国学者对我国老年人需求的研究......................................................................6（二）老龄产业现状研究............................................................................................61、我国老龄产业发展存在问题..................................................................................62、我国老年人产品现状研究......................................................................................73、我国老年人服务现状研究......................................................................................7（三）总结....................................................................................................................8三、调查结果结论分析................................................................................................8（一）杭州养老院老人需求调查结果分析..............................................................10（二）杭州居家老人需求调查结果分析..................................................................11(三)调查结果总结.......................................................................................................121、收入不同................................................
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