蓝誉潜水会大公岛潜水现状及分析摘要我国的休闲潜水市场发展目前处于初级阶段，相较于亚洲和西方等国家，国内潜水市场的发展空间巨大，在产业环境、基础设施以及配套服务等方面均需要进行有效的资源整合，开发更大的市场。国家在政策上给予休闲体育市场很大鼓励和支持，除此之外，民众需求、旅游发展等因素也都推动潜水产业的快速发展。休闲潜水的发展呈持续上升趋势，休闲潜水行业将会成为更多人参与的休闲运动，也将获得更多元化的发展。但是国内潜水点较少，本人通过对青岛各潜水点的调查分析，认为大公岛在青岛周围潜水点中地理位置得天独厚，具有进行休闲潜水的优势条件。蓝誉潜水会是PADI在青岛的，大公岛及周围海域是蓝誉自主开发的潜水点。本文通过对大公岛潜水的现状调查，发现和分析在管理、营销、服务三方面存在的问题，从而得出结论，为其今后良好发展制定方案。关键词：蓝誉潜水会；休闲潜水；大公岛潜水ThecurrentsituationandAnalysisofLanyudivingClubDagongIslandscubadivingABSTRACTThedevelopmentofleisuredivingmarketinourcountryisattheprimarystageatpresent.ComparedwithAsiaandwesterncountries,thedevelopmentspaceofdomesticdivingmarketishuge,anditisintheindustrialenvironment.Infrastructureandsupportingservicesrequireeffectiveintegrationofresourcesanddevelopmentoflargermarkets.Thestategivesgreatencouragementandsupporttotheleisuresportsmarketintermsofpolicy.Inaddition,thepublicdemand,tourismdevelopmentandotherfactorsalsopromotetherapiddevelopmentofdivingindustry.Thedevelopmentofleisuredivingisontherise,andtheleisuredivingindustrywillbecomealeisuresportformorepeople,anditwillalsogetmorediversifieddevelopment.Buttherearefewerscubaspotsinthecountry.ThroughtheinvestigationandanalysisofvariousdivingsitesinQingdao,itisconcludedthatDagongIslandhasauniquegeographicalpositioninthedivingsitesaroundQingdaoandhastheadvantagesofleisurediving.BluereputationdivingClubistheonlyfive-starPADIshopinQingdao,DagongIslandandthesurroundingseaareaisLanyuself-developeddivingsite.BasedontheinvestigationofthepresentsituationofDagongIslanddiving,thispaperfindsandanalyzestheproblemsexistinginmanagement,marketingandservice,soastodrawaconclusionanddrawupaplanforthegooddevelopmentofDagongIslandinthefuture.KEYWORDS:Lanyudivingassociation,Leisurediving;DagongIslanddiving目录1绪论1.1选题依据····························································································11.2研究的主要内容···················································································11.3研究的目的和意义················································································21.3.1研究的目的·················································································21.3.2研究的意义·················································································21.4研究的主要对象和方法··········································································21.4.1研究的主要对象··················································...
