快消品最后一公里物流配送模式研究——以M院校快消品物流配送为例摘要快消品行业与公众的日常生活联系密切，在长时间的发展中，整个行业已十分成熟。从快消品的生产制造到网点配送，再到销售等每个环节进步都很明显，竞争十分激烈。由于目前的生产、销售成本已十分之低，因此快速消费品行业的进一步发展方向主要集中在物流配送领域。每个企业都期望通过使用最适合本企业的快消品配送模式，以此来降低企业总成本，获得更大的经营利润。而最后一公里的配送。关键词：快速消费品；物流配送模式；供应链AbstractTheFMCGindustryiscloselyrelatedtothedailylifeofthepublic.Inthelong-termdevelopment,theentireindustryisverymature.FromtheproductionandmanufactureofFMCGproductstothedistributionofoutlets,tosalesandotheraspects,theprogressisveryobvious,andthecompetitionisfierce.Sincethecurrentproductionandsalescostsareverylow,thefurtherdevelopmentofthefast-movingconsumergoodsindustryismainlyconcentratedinthefieldoflogisticsanddistribution.EverycompanyexpectstoreducethetotalcostofthecompanyandobtaingreateroperatingprofitbyusingtheFMCGdistributionmodelthatismostsuitableforthecompany.Andthelastmileofdelivery.Keywords:fastmovingconsumergoods;logisticsdistributionmodel;supplychain目录一、引言............................................................1（一）研究背景与意义.........................................................................................1（二）研究方法及内容.........................................................................................11.研究方法.......................................................................................................12.研究内容.......................................................................................................1二、概念界定及理论基础..............................................2（一）概念界定.....................................................................................................21.快速消费品的概念及特征...........................................................................22.配送模式及高校配送模式...........................................................................2（二）理论基础.....................................................................................................41.资源整合理论...............................................................................................42.供应链管理理论...........................................................................................4三、我国校园快递快消品最后一公司发展分析............................4（一）我国高校快递组织模式情况.....................................................................4（二）M院校快递配送模式分析.........................................................................71.M院校现有快递配送模式...........................................................................72.高校学生对新型快递配送模式的看法.......................................................8四、校园快递最后一公司发展模式的分析与模式选择.....................10（一）校园快递发展模式的模式分析...............................................................101.以大型快递企业为主导的模式.................................................................102.以电商企业为主导的模式.........................................................................113.以快递企业和电商企业联盟的主导模式.................................................11（二）校园快递最后一公里发展模式的模式选择..........
