目录摘要................................................................................................................................1一、引言...........................................................................................................................2二、“直播带货”电商经营模式分析...........................................................................2（一）“直播带货”为消费者提供全新的购物体验...............................................2（二）直播带货行业存在多方参与主体..................................................................2（三）“直播带货较于传统电商而言具有更大的优势...........................................3三、“直播带货”引起的法律问题分析.......................................................................3（一）虑假宣传..........................................................................................................3（二）产品质量纠纷..................................................................................................4（三）隐私权的侵犯..................................................................................................5（四）消费者维权纠纷..............................................................................................5四、“直播带货”引起相关纠纷的根源解析...............................................................6（一）直播电商准入门槛低，主播责任意识淡薄...................................................6（二）直播电商的相关法律法规不完备..................................................................6（三）各部门监管不足..............................................................................................7（四）主播的法律责任不明......................................................................................8五、“直播带货”引发的法律纠纷的解决途径............................................................9（一）完善“直播带货”相关法律法规，明确主体执法责任...............................91.明确惩治标准...........................................................................................................92.加强各方监管的相关立法.......................................................................................93.增加支付安全的相关立法.....................................................................................10（二）加强政府部门及直播平台的监管责任.........................................................101.加强行政监管.........................................................................................................102.加强直播平台的监管.............................................................................................103.加强电商平台的监督.............................................................................................11（三）建设“直播带货”行业自律体系................................................................111.完善行业自律机制.................................................................................................112.提高“直播带货”准入门槛.................................................................................113.建立“直播带货”报备制度.................................................................................124.健全主播的先行赔付制度.....................................................................................12（四）促进消费者积极维权..........................
