论诚实信用原则商标注册中的适用摘要随着时代的发展，出现了新的经营模式，商标利益日益复杂，各种不正当竞争层出不穷。因为法律本身条款是有限的，而想要克服法律中无法限制的内容，就需要在商标注册中确立诚实信用的原则。尽管在我国民法已经有了相关规定，民法规定：作为民事主体，在从事活动的时候，必须要遵循诚实守信的原则。商标法中也增加了关于诚实守信原则的规定，但是，由于商标法毕竟是民事单行法，有一些特定的范围与特定规则在程序中，无论在商标授权的形式，程序还是在司法程序中都会存在一定使用不当的情况。由此可知，虽然立法者在商标立法中增加了新的条款来回应，目前商标领域缺乏诚实信用等问题。但由于商标行政与司法程序非常复杂，想要发挥诚实信用原则，克服不诚信的商家乱用商标注册的现象，还需要在立法层面上有更加正面的立法。并且通过立法阻止商标的恶意抢注以及滥用商标的市场问题。关键词：诚实信用原则，商标法，商标抢注，商标注册APPLICATIONOFTHEPRINCIPLEOFHONESTYANDCREDIBILITYINTRADEMARKREGISTRATIONABSTRACTWiththedevelopmentofthetimes,newbusinessmodelshaveemerged,trademarkinterestshavebecomeincreasinglycomplex,andvariouskindsofunfaircompetitionhaveemergedoneafteranother.Becausetheprovisionsofthelawitselfarelimited,andinordertoovercomethecontentthatcannotbelimitedinthelaw,itisnecessarytoestablishtheprincipleofgoodfaithintrademarkregistration.Althoughtherearealreadyrelevantprovisionsinourcivillaw,thecivillawstipulatesthatasacivilsubject,whenengaginginactivities,onemustfollowtheprincipleofhonestyandtrustworthiness.TheTrademarkLawhasalsoaddedprovisionsontheprincipleofhonestyandtrustworthiness.However,sincetheTrademarkLawis,afterall,aseparatecivillaw,therearesomespecificscopeandspecificrulesintheprocedures,andtherewillbecertainimproperuseintheformoftrademarkauthorization,proceduresandjudicialprocedures.Fromthis,wecanseethatalthoughlegislatorshaveaddednewclausestothetrademarklegislationtorespond,thecurrenttrademarkfieldlackshonestyandcredit.However,duetothecomplexityoftrademarkadministrationandjudicialprocedures,itisnecessarytohavemorepositivelegislationatthelegislativelevelinordertogivefullplaytotheprincipleofgoodfaithandovercomethephenomenonofunscrupulousmerchantsmisusingtrademarkregistration.AndthroughlegislationtopreventmalicioustrademarkregistrationandmarketproblemsinAbuseoftrademark.Keywords:Theprincipleofhonestyandcredibility;TrademarkLaw;trademarksquatting;trademarkregistration目录引言..........................................................................1一、诚实信用原则的概念界定....................................................2（一）诚实信用原则的内涵..................................................2（二）基于商标法的诚实信用原则的功能与价值...............................3二、非诚信商标注册的现状分析..................................................5（一）规模性申请与他人知名商标相同或相近的商标............................5（二）将知名人物姓名注册为商标............................................5（三）代理机构注册转让牟利................................................6（四）侵害他人著作权的恶意注册............................................6三、诚实信用原则在规制恶意注册中的适用与不足..................................7（一）诚实信用原则目前在商标法中的适用....................................7（二）诚信原则在规制恶意注册中存在的不足..................................8四、诚实信用原则在商标注册中的适用规则与操作.................................10（一）适用规则......................................
