论“受众意识”在新闻业务中的体现摘要20世纪90年代，中国传媒业开始走向市场，传媒业之间的竞争开始变得愈发激烈，导致了传媒业以传播者为中心的理论开始逐渐过时，取而代之的是以受众为中心，使得“受众即市场”观点越来越成为了传媒业编辑的基本方针。而新闻业务属于传媒行业的一部分，想要占领市场获取更多的读者，就必须牢牢抓住“以受众意识为中心”的新闻业务的编辑方针。“受众意识越来越成为了新闻业务的主要编辑方针，意味着新闻媒介内容最后的取舍权利在于受众，任何信息的发布必须满足受众的实际需求，同时也会产生盲目追求市场和满足受众需求的虚假新闻和黄色新闻等问题。本文将围绕“受众意识”在新闻业务中的体现，对可能产生的问题进行分析论述。基于新闻学的具体理论，运用所学的专业知识，理论结合实际，探讨新时代语境下，受众意识的重要性，受众意识在新闻业务中的具体体现，和可能带来的问题，并且针对这些问题提出具体的解决方案。提升自我专业知识的修养和新闻业务的技能。关键词：受众意识新闻业务编辑方针Ontheembodimentof"audienceconsciousness"innewsbusinessABSTRACTInthe1990s,China'smediaindustrybegantomovetowardsthemarket,andthecompetitionamongmediaindustriesbecameincreasinglyfierce.Asaresult,thecommunicatorcenteredtheoryinthemediaindustrygraduallybecameoutdated,andtheaudience-centeredtheorywasreplacedbytheaudience-centeredone,makingtheideathat"audienceisthemarket"increasinglybecomethebasicpolicyofmediaeditors.Newsbusinessisapartofthemediaindustry.Ifwewanttocapturethemarketandgainmorereaders,wemustfirmlygrasptheeditorialpolicyof"audience-oriented"newsbusiness."Audienceawarenesshasincreasinglybecomethemaineditorialpolicyofnewsbusiness,whichmeansthatthefinalrighttochooseandrejectthecontentofnewsmedialieswiththeaudience.Thereleaseofanyinformationmustmeettheactualneedsoftheaudience.Atthesametime,falsenewsandyellownewsthatblindlypursuethemarketandmeettheneedsoftheaudiencewillalsooccur.Thispaperwillfocusontheembodimentof"audienceawareness"innewsbusiness,andanalyzeanddiscussthepossibleproblems.Basedonthespecifictheoriesofjournalism,thispaperUSEStheprofessionalknowledgelearnedandcombinestheorywithpracticetodiscusstheimportanceofaudienceawarenessinthecontextofthenewera,thespecificembodimentofaudienceawarenessinnewsbusinessandthepossibleproblems,andproposesspecificsolutionstotheseproblems.Improvemyprofessionalknowledgecultivationandjournalismskills.Keywords:AudienceawarenessThenewsbusinessEditorialpolicy目录一、绪论................................................................1（一）选题的背景与意义..............................................1二、当代新闻业务的发展..................................................1（一）新闻业务发展的背景和变化......................................1（二）新闻业务发展的原因............................................2（三）新闻生产和新闻选择............................................3三、受众意识在新闻业务中的体现..........................................4（一）受众的概念和特点..............................................4（二）受众地位的变化：受众是新闻媒介的参与者........................4四、以"受众意识"为中心对新闻业务的影响..................................5（一）受众意识对新闻业务的影响......................................5（二）受众意识的培养................................................6参考文献...............................................................10致谢..................................................................11一、绪论（一）选题的背景与意义新时代的发展，中国的传...
