论文摘要对于楼宇对讲产业而言，行业的稳步发展及与智能家居相融趋势的日益加深也吸引了越多越多企业的入局竞争。除了传统的安防企业如海康威视、大华股份外，海尔、长虹也借助着智能家居的契机进行数字对讲市场。但经过了近三十年的发展后，现阶段楼宇对讲市场产品同质化的问题已是不可避免。面对这一难题，厂商们除了提供产品的科技创新力外，更应从服务上下功夫，将以往的卖产品变为卖服务，为用户提供更优质的本地化服务和创造产品价值，以此来缓解同质化难题。随着行业市场的发展，现阶段国内很多楼宇对讲厂商已从原有的单一产品生厂商转型为智慧社区解决方案提供商。从80年代末90年代初的单一对讲产品对现如今琳琅满目的智能家居及智慧社区方案，楼宇对讲厂商走过了近三十年的风风雨雨，也获得了无数的荣誉与成就。这些荣誉与成就作为我国安防行业40年发展中的重要组成部分，在发展的过程中也涌现出了一大批优秀的企业与个人。正是由于他们的推动，我国安防产业在“中国智造”的路上越走越远，他们的精神值得我们去钦佩与弘扬。楼宇对讲产品的更新换代对于营销管理具有十分重要的地位。因此，为了更好的做到产品的营销和宣传，我们应当认真做好楼宇对讲产品的更新换代和创新。本文，将就楼宇对讲产的发展历程、楼宇对讲产品的发展现状和对未来的展望，进一步探索楼宇对讲产品的更新换代在营销管理中的重要作用。关键词：营销管理;楼宇对讲;产品;发展历程;展望ABSTRACTForthebuildingintercomindustry,thesteadydevelopmentoftheindustryandthegrowingtrendofintegrationwithsmarthomeshavealsoattractedmoreandmorecompaniestoenterthecompetition.InadditiontotraditionalsecuritycompaniessuchasHikvisionandDahua,HaierandChanghongalsousethesmarthomeopportunitytoconductdigitalintercommarket.However,afternearly30yearsofdevelopment,theproblemofhomogenizationofproductsinthebuildingintercommarketatthepresentstageisinevitable.Inthefaceofthisproblem,inadditiontoprovidingtechnologicalinnovation,themanufacturersshouldworkharderfromtheservice,turntheproductssoldinthepastintosellingservices,provideuserswithbetterlocalizedservicesandcreateproductvalue.Alleviatetheproblemofhomogenization.Withthedevelopmentoftheindustrymarket,manydomesticbuildingintercommanufacturershavetransformedfromtheoriginalsingleproductmanufacturerstosmartcommunitysolutionproviders.Fromthesingleintercomproductsinthelate80sandearly90stothemodernsmarthomeandsmartcommunitysolutions,buildingintercommanufacturershavegonethroughnearly30yearsofupsanddowns,andhavewoncountlesshonorsandachievements.ThesehonorsandachievementshavebeenanimportantpartofthedevelopmentofChina'ssecurityindustryfor40years.Intheprocessofdevelopment,alargenumberofoutstandingenterprisesandindividualshaveemerged.ItispreciselybecauseoftheirpromotionthatChina'ssecurityindustryisgoingfurtherandfurtherontheroadof"China'sintellectualcreation",andtheirspiritdeservesouradmirationandpromotion.Theupgradingofbuildingintercomproductsisveryimportantformarketingmanagement.Therefore,inordertobetterachieveproductmarketingandpublicity,weshouldconscientiouslyimprovethereplacementandinnovationofbuildingintercomproducts.Inthispaper,wewillfurtherexploretheimportantroleofbuildingintercomproductsinmarketingmanagementintermsofthedevelopmenthistoryofbuildingintercomproducts,thedevelopmentstatusofbuildingintercomproductsandtheprospectsforthefuture.Keywords:Marketingmanagement;buildingintercom;product;developmenthistory;outlook目录第1章楼宇对讲发展研究..................................11.1楼宇对讲发展背景...............................................................................................
