（一）完善“直播带货”相关法律法规，明确主体执法责任...................................101.明确惩治标准................................................................................................................102.加强各方监管的相关立法..........................................................................................113.增加支付安全的相关立法..........................................................................................11（二）加强政府部门及直播平台的监管责任.............................................................111.加强行政监管................................................................................................................112.加强直播平台的监管...................................................................................................123.加强电商平台的监督...................................................................................................12（三）建设“直播带货”行业自律体系............................................................................131.完善行业自律机制.......................................................................................................132.提高“直播带货”准入门槛...........................................................................................133.建立“直播带货”报备制度...........................................................................................134.健全主播的先行赔付制“”信息时代直播带货行为引起的法律纠纷及解决途径摘要：随着电商行业的蓬勃发展,“”网络电商平台愈来愈多样化。直播带货更是利用了其与传统电商截然不同的消费体验、更直接的购物优势体现和主播带来的“”价格优势在电商途径中脱颖而出，再加上新冠疫情的爆发直接助推了直播带货“的火爆，越来越多消费者选择通过直播间来选购商品。但不可否认的是，直播”带货中所出现的不良现象，如虚假宣传、产品质量不过关、侵犯隐私权、消费“”者维权艰难等，暴露出了直播带货中相关法律法规不完备、主体责任不明、“”部门监管不足等问题。因此，本文通过分析直播带货中出现的问题及根源，“”提出改善措施和建议，进而保障广大消费者的利益，推动直播带货产业的长期、健康发展。关键词：直播带货；消费者权益保护；法律责任LegalDisputesandResolutionsduetotheActof"LiveE-commerce"intheInformationAgeByAbstract:Withtheboominge-commerceindustry,onlinee-commerceplatformsarebecomingmoreandmorediverse.Livee-commercehastakenadvantageofitscompletelydifferentconsumptionexperiencefromtraditionale-commerce,moredirectembodimentofshoppingadvantages,andpriceadvantagesbroughtbyanchorstostandoutamonge-commercechannels.Inaddition,theCOVID-19outbreakhasdirectlyboostedthepopularityoflivee-commerce,andmoreandmoreconsumerschoosetobuygoodsthroughlivestream.However,thereisnodenyingthattherearesomephenomenaine-commercelivebroadcasting,suchasfalseadvertising,productqualitydispute,invasionofprivacyrights,anddifficultyinprotectingconsumers'rights.Thisexposestheproblemofincompletelawsandregulations,unclearresponsibilitiesofthemainbodyandinadequatesupervisonofdepartmentsandsoon.Therefore,thispaperdiscussestheproblemsandcausesinthelivestreaminge-commerce,andputsforwardimprovementmeasuresandsuggestions,whichwillprotecttheinterestsofconsumersandpromotethelong-termandhealthydevelopmentoflivestreamingindustry.Keywords:LiveEcommerce;ProtectionofConsumerRightsandInterests；LegalLiability直播电商作为一个新兴行业，是不同于传统电商和线下经营的第三种购物渠道，其极大地促进了市场销售的活力...
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