大学生对摄影器材租赁调查报告—以经开校区为例摘要本次调查报告的主要目的是为了了解大学生对摄影器材租赁的满意情况,以及目前大学生在摄影器材租赁消费上的倾向性与消费观念,于是对云南国土资源职业学院阳宗海校区的学生进行了调查。随着科技的发展,社会的进步,经济的快速提高,人们的生活水平也在不断的改善,消费水平也随之日益提高。走进大学校园,随处可见在摄影的人。摄影几乎成为了大学生学习生活的日常消遣。那么他们如何选择摄影器材呢?考虑什么因素呢?他们关注的重点又是什么呢?本调查从理论分析出发,采用文案调查法,实地调查法,网络调查法对在校大学生对摄影器材租赁行为研究进行了分析总结,主要从大学生消费摄影器材租赁的行为,消费方式,消费心理,消费观念等方面进行了分析总结。通过问卷调查的方法,对阳宗海校区大学生的消费现状原因进行了调查。关键词:大学生;摄影器材;租赁;消费现状Surveyreportofcollegestudentsonphotographicequipmentrental--TakingJingkaicampusasanexampleAbstractThemainpurposeofthissurveyreportistounderstandthesatisfactionofcollegestudentsontherentalofphotographicequipment,aswellasthecurrenttendencyandconsumptionconceptofcollegestudentsintheconsumptionofphotographicequipmentrental.Atpresent,sothestudentsinYangzonghaicampusofYunnanLandandresourcesVocationalCollegewereinvestigated.Withthedevelopmentofscienceandtechnology,theprogressofsocietyandtherapidimprovementofeconomy,people'slivingstandardsarealsoconstantlyimproving,andtheconsumptionlevelisalsoimprovingdaybyday.Walkingintotheuniversitycampus,youcanseethephotographerseverywhere.Photographyhasalmostbecomeadailypastimeforcollegestudents'studyandlife.Sohowdotheychoosethephotographicequipment?Whatfactorstoconsider?Whatdotheyfocuson?Thissurveystartsfromthetheoreticalanalysis,usingthecopywritingresearchmethod,fieldresearchmethod,networkresearchmethodtoanalyzeandsummarizethephotographyequipmentrentalbehaviorresearch,mainlyfromthecollegestudentsconsumptionphotographyequipmentrentalbehavior,consumptionmode,consumptionpsychology,consumptionconceptandotheraspects.Throughthemethodofquestionnairesurvey,theconsumptionstatusofcollegestudentsinYangzonghaicampusisinvestigated.Keywords:Collegestudents;photographicequipment;rental;consumptionstatus目录摘要.........................................................................................................................IAbstract......................................................................................................................II第1章调查背景.....................................................................................................1第2章调查目的.....................................................................................................2第3章调查单位和对象.........................................................................................3第4章国内外研究现状.........................................................................................44.1关于“摄影器材租赁”的研究现状................................................................................44.2关于“国内摄影器材租赁”的研究现状........................................................................44.3关于“校园摄影器材租赁”的研究................................................................................5第5章国外研究现状.............................................................................................6第6章研究方法及数据统计...........................................................