酒店康乐项目发展存在问题及对策——以哈尔滨松北万达皇冠假日酒店为例摘要近几年，国内康乐业发展快速，康乐部在各高星级酒店的地位越来越明显，特别是度假型的高星级酒店，酒店管理者更加重视对康乐部的发展和管理。虽然康乐部门在日益发展，但仍然存在不足，目前针对这方面的研究和探讨也相对薄弱。本文对哈尔滨松北万达皇冠假日酒店的康乐部门进行了实践调研，同时结合酒店的经营现状进行分析，通过对其康乐部的康乐项目设置、康乐品牌项目经营特色、康乐项目营收比例、康乐项目同行业竞争、顾客对康乐项目需求等方面调查研究，对哈尔滨松北万达皇冠假日酒店康乐部发展提出了建议，以期对我国酒店康乐部门的建设和发展有所帮助。关键词：哈尔滨松北万达皇冠假日酒店；康乐项目；现状分析；对策AbstractInrecentyears,thedomesticrecreationindustryhasdevelopedrapidly,andtherecreationdepartmenthasbecomemoreandmoreprominentinvarioushigh-starhotels.Especiallyforresort-stylehigh-starhotels,hotelmanagerspaymoreattentiontothedevelopmentandmanagementoftherecreationdepartment.Althoughtherecreationsectorisgrowing,therearestilldeficiencies,andthecurrentresearchanddiscussiononthisaspectisrelativelyweak.ThispaperconductsapracticalresearchontherecreationdepartmentofCrownePlazaHarbinSongbeiWanda,andanalyzesthecurrentsituationofthehotel,throughtherecreationprojectoftherecreationdepartment,theoperationcharacteristicsoftherecreationbrandproject,theproportionoftherecreationalprojectrevenue,andtherecreationproject.TheinvestigationandresearchonthecompetitioninthesameindustryandthedemandforcustomersintherecreationprojectputforwardsuggestionsforthedevelopmentoftherecreationdepartmentofCrownePlazaHarbinSongdaWandainordertohelptheconstructionanddevelopmentofthehotelrecreationdepartmentinChina.Keywords:SongbeiCrownHolidayHotelinHarbin;recreationproject;situationanalyzes;countermeasure目录摘要..................................................................IIAbstract...................................................................................................................................III第1章绪论............................................................1第1节国内外研究现状......................................................................................................1第2节研究意义..................................................................................................................2第3节研究内容..................................................................................................................2第4节研究方法..................................................................................................................2第2章我国酒店的康乐项目经营现状........................................2第1节康乐产业竞争激烈..................................................................................................2第2节销售品牌特色不明显..............................................................................................3第3节服务质量低下..........................................................................................................3第3章哈尔滨松北万达皇冠假日酒店康乐项目经营存在的问题..................4第1节酒店自身对康乐项目认识不到位..........................................................................4第2节销售品牌特色不明显..............................................................................................4第3节服务质量不好...........................................................
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