c九阳股份有限公司财务战略优化研究摘要：随着社会的变革，经济的快速发展，公司战略变得越来越重要，企业家也越来越重视战略管理，因此，制定出好的财务战略成了一件很重要事情。在世界金融波动过了之后，我国的公司有着较多的难题等待处理，怎样减少金融波动对公司的影响，完成公司的不断进步是全部公司一定要解决的问题，但是权衡公司是不是拥有可以不断进步的实力，前提是自身执行的财务战略是不是妥当，有没有可行性。各个公司都要设定符合公司状况的财务战略，给公司提高较多的利益。本文通过案例分析的方式，以九阳股份有限公司作为案例。首先概述了财务战略的相关概念。然后根据九阳股份有限公司的现实财务状况对该公司的财务战略现状进行了阐述并且概述自身财务战略存在的问题和形成的原因。最后提出了针对九阳股份有限公司财务战略的优化措施，并提出保障措施，使财务战略的优化得到有力支撑。本文可以帮助该公司从客观角度对其财务战略进行思考，对该公司具有借鉴意义，同时希望可以为我国的企业财务战略调整优化贡献一份可以借鉴的经验。关键词：财务战略战略优化案例分析ResearchonFinancialStrategyOptimizationofJoyoungCo.,LtdAbstract:Withtherapiddevelopmentofsociety,therapiddevelopmentofeconomy,corporatestrategyhasbecomeincreasinglyimportant,entrepreneursareincreasinglyconcernedaboutstrategicmanagement,therefore,todevelopagoodfinancialstrategyhasbecomeaveryimportantthing.Aftertheworld'sfinancialturmoil,ourcountry'scompanieshavemoreproblemswaitingtodealwith,howtoreducetheimpactoffinancialfluctuationsonthecompanytocompletethecompany'scontinuousprogressisallcompaniesmustsolvetheproblem,butweighthecompanyisnotabletokeepThestrengthofprogress,providedthattheimplementationoftheirownfinancialstrategyisnotappropriate,thereisnofeasibility.Eachcompanyshouldsetupinlinewiththecompany'sfinancialstrategy,tothecompanytoincreasethemorebenefits.ThisarticlethroughthecaseanalysisofthewaytoJoyoungCo.,Ltd.asacase.First,theconceptoffinancialstrategyisoutlined.AndthenaccordingtotheactualfinancialsituationofJoyoungCo.,Ltd.onthecompany'sfinancialstrategyofthestatusquoweredescribed,andoutlinedtheirownfinancialstrategyproblemsandthereasonsfortheformation.Finally,thepaperputsforwardtheoptimizationmeasuresforthefinancialstrategyofJoyoungCo.,Ltd.,andputsforwardthesafeguardmeasurestomaketheoptimizationoffinancialstrategybesupported.Thispapercanhelpthecompanyfromtheobjectivepointofviewofitsfinancialstrategytothinkaboutthecompanyhasareference,andhopeforChina'scorporatefinancialstrategytooptimizetheoptimizationandcontributionofausefulexperience.Keywords:financialstrategystrategyoptimizationcaseanalysis目录引言.................................................................................................................1第一章财务战略相关概述.....................................................................................21.1财务战略的概念.....................................................................................................................................21.2财务战略的目标.....................................................................................................................................21.3财务战略的内容.....................................................................................................................................31.4财务战略的特征.....................................................................................................................................41.5财务战略的类型.........................................
