摘要在国内社会经济的持续发展过程中，房地产行业逐渐变成社会经济中的关键产业。房地产领域流动性不好、投资高、受外界经济变化以及我国宏观经济调控的影响大等特点也导致此产业开发运营的效益与风险不断提高，当前房地产公司的发展项目能否顺利完成，相关不确定因素比较多。商业地产作为房地产行业中的重要成分，应该注重其中风险的控制。本文将其当做分析背景，利用对保利房地产企业融资方式和风险的分析，认识到保利地产融资风险控制中存在的问题，并对完善保利地产融资模式提出一些有效的建议。同时，保利地产作为国内排名前列的房地产企业，其融资模式及其风险研究对同行业公司具有参考价值。【关键词】商业地产融资风险融资渠道创新融资AbstractWiththerapiddevelopmentofChina'seconomy,therealestateindustryhasbecomeoneofthepillarindustriesofthenationaleconomy.Realestateindustryinvestmentcycleislong,poorliquidity,influencedbysocialandeconomicdevelopment,largeandisaffectedbynationalmacroeconomicregulationandcontrolcharacteristicsarealsodeterminesthedevelopmentofrealestatebusinessofhighyield,highriskinvestmentindustry,arealestateenterprisesuccessofrealestateproject,includingsomanyuncertainfactors.Asanimportantpartofrealestateindustry,commercialrealestateshouldpayattentiontothecontrolofrisk.Inthispaper,basedonthisresearchbackground,throughthestudyofpolyrealestatecompanyfinancingmodeanditsrisk,recognizetheproblemsthatexistinthepolyrealestatefinancingriskcontrol,andtoperfectthepolyrealestatefinancingmodeputforwardsomeeffectiveSuggestions.Atthesametime,polyrealestate,asoneoftheleadingrealestateenterprisesinChina,hasareferencevalueforitsfinancingmodelanditsriskresearch.[keywords]commercialrealestatefinancingfinancingfinancingchannelinnovationfinancing.目录1.绪论..................................................................................................11.1研究背景............................................................................................................................11.2选题目的和意义................................................................................................................11.2.1选题的目的.............................................................................................................11.2.2选题的意义.............................................................................................................11.3国内外文献综述.................................................................................................................21.3.1国外文献综述.........................................................................................................21.3.2国内文献综述..........................................................................................................31.4研究内容与方法................................................................................................................41.4.1研究内容.................................................................................................................41.4.2研究方法.................................................................................................................42.商业地产融资风险控制理论概述.....................................................52.1相关概念的界定................................................................................................................52.1.1商业地产................................................................................................
