蒙自特色农产品营销现状及策略摘要由于市场需求的不断增多，蒙自农产品迎来了更具潜力的发展机遇。对当今形势进行分析后可知，农产品物流得到了较大的发展，基础设施持续地得到更新，标准以及技术得到了深入的优化。不过，目前还存在一些不容忽视的缺点，包括布局不够科学、设施不够完善、以及冷输没有得到应有的重视等。就农产品而言，它也不具备较为领先的生产技术以及较高的标准化程度，并且社会也不对其具备较为全面的认知。此篇论文重点对蒙自市营销现状分析及策略农产品物流、产品存在的问题进行了分析，围绕多个方面展开了营销策略以及现状分析，包括硬件设施建设加强、农业品信息化平台构建、物流技术优化、以及宣传渠道丰富等内容。关键词：特色农产品；物流；营销现状；策略分析MengZiCharacteristicProduceMarketingStatusAbstractUndertheinfluenceofmarketdemand,thedevelopmentofagriculturalproductsinMengzihasabroadprospect.Inthepresentsituation,thedevelopmentofagriculturalproductsismanifestedintheriseofagriculturalproductslogistics,theupgradingofinfrastructure,theapplicationofnewtechnologyandtheimprovementofstandards.Buttherearestillhighcosts,heavyrefrigerating,lightandcoldtransportation,inadequatefacilitiesandunreasonablelayout.Therearemanyrestrictivefactors,suchaslowstandardizationofagriculturalproducts,lackoftechnologicalinnovation,lackofsocialcognitionandsoon.Inthispaper,theanalysisandstrategyofmarketinginMengzi,thelogisticsofagriculturalproductsandtheproblemsofproductsareanalyzed,andthecurrentsituationandstrategyanalysisaremadefromstrengtheningtheconstructionofhardwarefacilities,establishingtheinformationplatformofagriculturalproducts,promotingtheinnovationoflogisticstechnology,expandingthedistributionchannelsoflogistics,andscientificmanagementoflogistics.Keywords：Characteristicagriculturalproducts；logistics；Marketingstatus；Strategyanalysis目录...............................................II............................................III................................................1.......................................................2...........................................................................2...........................2...........................2.................2.......................................................................3.........................3.........................3.......................................4.....................4.....................4.........................................5........................5...........................5...........................6...............................................7.........................7.........................7...............................................8.................................8...............................8.......................................9.............................9...................9...............................................10...................................................................10...............................10...............................10...............................10...............................................11......................11......................113.2.3搭建多渠道特色农产品电商销售平台........12.......................................12..................12.......................................13.............................13.............................14...........................15...............................................16............
