农村电商效益提升实证研究摘要：电商是近年来发展十分迅速的商业贸易活动，有着广泛的影响力并且对传统交易模式造成了强烈的冲击。电商的覆盖面很广，在各行各业都有涉足，在农村也得到了快速的发展。装上网，安上WiFi，一台电脑，自己家的屋子作为仓库，就构成了农村电商的淘宝平台。在农村市场中，电商主要包括两个方面，第一是消费品下行，第二是农产品上行。农村电商的发展能有效地活跃农村的经济，提高农民的生活质量，促进农村的发展进步。目前我国农村发展仍然落后于城市发展，为了推动农村的现代化建设，推动供给侧改革，就更应该推动农村电商的发展，这样才能使更为广泛的地方和人群享受到时代进步的成果。为了推动农村电商发展，本文分析了农村电商的发展现状，并且针对农村电商发展现状提出了今后效益提升的建议，希望能对有关企业和人员提供必要的帮助。关键词：农村电子商务效益提升EmpiricalStudyontheBenefitIncreaseofRuralE-commerceMajor：financialmanagementStudent:YichenliSanSuperviso:RuofeiLuoAbstract:E-commerceisaveryrapiddevelopmentofcommercialtradeactivitiesinrecentyears,withawideimpactandastrongimpactontraditionaltradingpatterns.Thecoverageofe-commerceisverybroad,ithasbeeninvolvedinallwalksoflifeandithasbeendevelopedrapidlyinthecountryside.Pullanetworkcable,installtheWiFi,haveacomputer,regardownhomeasawarehouse,constitutethetaobaoplatformofrurale-commerce.Intheruralmarket,e-commercemainlyincludestwoaspects.Thefirstisthedeclineinconsumergoodsandthesecondistheriseofagriculturalproducts.Thedevelopmentofrurale-commercecaneffectivelyactivatetheruraleconomy,improvethequalityoflifeoffarmersandpromotethedevelopmentandprogressofthecountryside.Nowadaysourcountryrural'sdevelopmentstilllagsbehindofurbandevelopment.Inordertopromotetheconstructionofmodernizationinthecountrysideandtopromotethereformofsupplyside,itshouldpromotethedevelopmentofrurale-commercesothatthewiderplaceandpeopleenjoythefruitsoftheprogressofera.Inordertopromotethedevelopmentofrurale-commerce,thispaperanalysesthepresentsituationofthedevelopmentofrurale-commerceandinviewofthecurrentsituationofthedevelopmentofrurale-commerce,efficiencygainsinthefuturewasputforwardproposals,hopingtoprovidenecessaryassistancetotherelatedenterprisesandpersonnel.Keywords:CountrysideE-commerceBenefitIncrease目录摘要.................................................................................................................................IABSTRACT..................................................................................................................II一、引言........................................................................................................................1二、农村电商概述........................................................................................................1（一）农村电商的概念................................................................................................1（二）农村电商的现有模式........................................................................................2（三）农村电商的发展现状........................................................................................2三、资中县农村电商典型案例分析............................................................................3（一）基本县情...........................................................................................................3（二）发展和提高农村电商效益的举措....................................................................3（三）农村电...
