南京市乡村旅游近邻效应的研究目录摘要....................................................................................................................................IABSTRACT.............................................................................................................................II一、引言............................................................................................................................1（一）研究背景..........................................................................................................1（二）研究目的..........................................................................................................1（三）研究现状..........................................................................................................1二、乡村旅游概述............................................................................................................2（一）乡村旅游的起源.............................................................................................2（二）乡村旅游的内容.............................................................................................3（三）乡村旅游发展概况.........................................................................................3三、近邻效应对乡村旅游的影响与分析......................................................................3（一）组织结构上.....................................................................................................41风景资源方面.........................................................................................................42景观空间方面.........................................................................................................53社会人文方面.........................................................................................................5（二）价值观角度.....................................................................................................61生态价值................................................................................................................62旅游价值................................................................................................................63社会价值................................................................................................................7（三）市场角度..........................................................................................................71旅游产品认识及路线组织.......................................................................................72区内旅游产业整合分析..........................................................................................83区域内的品牌竞争.................................................................................................8四、为避免负效应加快乡村旅游发展的对策及建议.................................................9（一）塑造主题品牌.................................................................................................9（二）增加旅游主题特色.........................................................................................9（三）推广方式........................................................................................................10五、总结...............................................................................................
