旅游电子商务定制旅游发展研究—以途牛网为例目录摘要....................................................IABSTRACT.................................................II一、绪论..................................................1（一）研究意义.........................................1（二）研究方法.........................................1（三）研究现状.........................................11.定制旅游概念的产生....................................................................................................12.旅游者对旅游系统的重要作用....................................................................................13.定制旅游的发展...........................................................................................................24.研究述评.......................................................................................................................2二、旅游电子商务及定制旅游的阐述分析......................3（一）旅游电子商务的概念界定...........................3（二）旅游电子商务的特点...............................3（三）旅游电子商务与定制旅游之间的联系.................3（四）定制旅游的概念...................................4（五）定制旅游的特点...................................41、从旅游者的角度出发.................................................................................................42.从旅游企业的角度出发................................................................................................5三、电子商务定制旅游机制分析..............................6（一）电子商务定制旅游的市场基础.......................6（二）推动电子商务定制旅游的发展因素...................61.推动电子定制旅游发展的供给因素............................................................................62.推动电子定制旅游发展的需求因素............................................................................6（三）电子商务定制旅游发展的制约因素...................7（四）电子商务定制旅游的发展趋势.......................7（五）电子商务定制旅游的商业模式.......................81.价值定位.......................................................................................................................82.目标市场.......................................................................................................................83.生产...............................................................................................................................84.分销...............................................................................................................................95.竞争...............................................................................................................................9四、案例分析：以途牛网为例................................9（一）途牛网的发展历史.................................9（二）途牛网的特征....................................101、途牛网的优势...........................................................................................................102、途牛网的劣势...........................................................................................................11（三）途牛网定制旅游的发展历史........................11（四）途牛网定制旅游的特征............................111.途牛主打大众定制，市场份额第一.........................................................................112.途牛的大众定制更...
