目录【摘要】..........................................................................................................................................2【关键词】......................................................................................................................................21绪论..............................................................................................................................................31.1选题背景及意义...............................................................................................................31.2文献综述...........................................................................................................................31.2.1国外研究现状.......................................................................................................31.2.2国内研究现状.......................................................................................................41.3研究方法及目的...............................................................................................................52我国奢侈品消费现状及消费者消费行为分析...........................................................................52.1我国奢侈品消费现状.......................................................................................................52.2我国奢侈品消费者消费行为分析...................................................................................62.2.1炫耀及从众动机下的消费行为...........................................................................62.2.2个人生活动机下的消费行为...............................................................................63中国奢侈品消费行为存在的问题................................................................................................73.1炫耀性消费.........................................................................................................................73.2盲目性消费.........................................................................................................................73.3个性消费.............................................................................................................................74我国奢侈品消费者消费行为问题的原因分析...........................................................................84.1依赖性的自我概念...........................................................................................................84.2对社会等级的高度重视...................................................................................................84.3展示社会地位...................................................................................................................95对于我国奢侈品消费者消费行为理性消费的对策...................................................................95.1建立科学的消费税收制度...............................................................................................95.2加强消费可持续化的消费观念教育.............................................................................105.3鼓励奢侈品消费者承担社会责任.................................................................................105.4加强消费监督.................................................................................................................106总结.............................................................
