浅析财务风险管理——以乐视网为例[摘要]从改革开放至今，我国的经济发展速度在一年年逐步上升，互联网行业迅猛崛起，尤其在最近几年国内外经济都不景气的情况下，加上传统行业增长乏力，中国经济依靠互联网行业的迅速发展迎来了新的增长点。我国互联网视频行业整体的发展水平较快，其中的互联网公司在经营管理过程中，经济环境复杂、企业竞争激烈，如果想要在各类竞争中稳步发展，就必须要需要把对财务风险的管理放在首位加以重视。为了防范企业财务风险有极大可能造成的损失，企业有必要安排专门人手对财务风险进行分析，并着重做好相应防范措施。本文以乐视网为例，分析了互联网视频行业整体的特点和近几年行业发展现状，其次通过分析财务状况找出其面临的财务风险问题，最后，本文根据公司的特点，分析出现上述问题的主要原因，并根据问题出现的成因提出应对这些风险的防范措施，以便为企业的未来发展战略提供参考。[关键字]乐视网财务风险问题建议StudyonFinancialRiskAnalysisandCountermeasuresofMusicVisionNetwork[Abstract]Sincethereformandopeningup,China’seconomicdevelopmenthasbeensteadilyincreasing,andInternetcompanieshaverisenrapidly,especiallyinrecentyears.Bothdomesticandforeigneconomieshavebeeninastateofsluggishgrowth.Thetraditionalindustrieshaveexperiencedsluggishgrowth.TherapiddevelopmentoftheInternetindustryhasbroughtnewgrowthpointstotheChineseeconomy.TheoveralldevelopmentofChina'sInternetvideoindustryisveryfast.Intheprocessofoperationandmanagement,theInternetcompaniesthatareintheprocessarefacedwithcomplicatedeconomicenvironmentandfiercecompetitionamongenterprises.Theywanttodevelopsteadilyincompetitionandenterprisesneedtopayattentiontothemanagementoffinancialrisks.Inordertopreventthelosscausedbythecompany'sfinancialrisks,itisnecessarytoanalyzeitsfinancialrisksandmakecorrespondingprecautions.ThisarticletakesLeTV.comasanexampletoanalyzetheoverallcharacteristicsoftheInternetvideoindustryandthestatusquoofindustrydevelopmentinrecentyears.Second,itanalyzesthefinancialsituationtofindoutthefinancialrisksitfaces.Finally,basedonthecompany'scharacteristics,thisarticleanalyzestheaboveproblems.Themainreason,andbasedonthecausesoftheemergenceoftheseriskstopreventmeasuresinordertoprovidereferenceforthecompany'sfuturedevelopmentstrategy.[Keyword]LeTVfinancialrisksproblemssuggestions目录一、财务风险概述·····························1（一）财务风险概念···························1（二）财务风险的种类··························1（三）财务风险管理的意义························2二、乐视网财务风险分析··························3（一）乐视网概况····························3（二）乐视网财务分析··························4（三）乐视网财务风险分析·······················10三、提升乐视网财务风险管理水平的建议··················14结论·································16致谢语·································17参考文献································18一、财务风险概述（一）财务风险的界定财务风险这个概念可以从广义和狭义两个角度进行概括。1.广义的财务风险这其中包括了企业筹资、投资活动过程中存在的风险，还包括了日常管理经营和主要业务活动中存在的资金使用风险、债权回收风险和分配收益的风险等。但是同时，它也可以代表收益的不确定性。在现实生活中，受谨慎性的...
