摘要近年来，我国物流配送管理发展较快，但是不得不承认，与国际先进水平相比，整体水平尚处于较低层次。永辉超市成立于2001年3月，多年来，公司以生鲜农产品引进现代超市，以开拓全国市场为目标，不断提高集约化水平和自我滚动发展的扩张能力。多年来的实践证明，把配送中心建成多功能、集约化、低成本的供货枢纽，以及运用信息技术来重组和提升超市的供应链管理，是连锁经营的核心战略，也是支撑连锁超市超常规发展的重要条件。本文从永辉超市生鲜物流配送的成功运营出发，分析我国连锁超市物流配送发展存在的几大问题，提出了我国连锁超市物流配送代化发展的对策。[关键词]物流配送；永辉超市；生鲜配送；问题；对策AbstractInrecentyears，China'slogisticsanddistributionmanagementdevelopmentfaster，buthadtoadmitthat，comparedwiththeinternationaladvancedlevel，theoveralllevelisstillinthelowerlevel.YonghuisupermarketwasfoundedinMarch2001，overtheyears，thecompanytofreshagriculturalproductintroductionmodernsupermarket，todevelopthenationalmarketasthegoal，andconstantlyimprovethelevelofintensiveandselfrollingdevelopmentofcapacityexpansion.Yearsofpracticehasprovedthatthedistributioncenterbuiltmultifunctional，intensive，lowcostofsupplyhub，andtheuseofinformationtechnologytoreformandpromotethesupermarketsupplychainmanagement，isthecorestrategyofchainoperation，butalsosupportthesupermarketchainsuperconventionaldevelopmentimportantcondition.StartingfromthesuccessfuloperationoftheYonghuisupermarketlogisticsanddistribution，thispaperanalysestheproblemsexistinginthedevelopmentofChinachainsupermarketlogisticsdistribution，andputforwardtheCountermeasuresofourcountrychainsupermarketlogisticsdistributiongenerationdevelopment.Keywords:Logisticsdistribution;Yonghuisupermarket;freshdistribution;problems;Countermeasures目录摘要...............................................................................................................................IAbstract..........................................................................................................................II目录............................................................................................................................III永辉超市物流配送分析................................................................................................12永辉超市配送体系..................................................................................................32.1永辉超市股份有限公司介绍......................................................................32.2永辉超市物流配送的特点........................................................................3（1）永辉连锁超市加大自建物流配送中心的建设..................................3（2）连锁零售商配送中心的技术水平不断提高......................................3（3）第三方物流合作加深..........................................................................4（4）生鲜、果菜配送中心的加强..............................................................43永辉超市物流现状分析..........................................................................................53.1连锁零售业对物流的需求越来越高........................................................53.2优势连锁超市企业物流配送稳步发展....................................................53.3物流外包初见端倪....................................................................................53.4扩大配送服务对象开展商品配销业务................................................
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