曲靖兴诚跆拳道培训学校运营模式的研究摘要跆拳道引入中国二十多年来，在国内体育界中一直占有重要地位。如今的跆拳道已经发展成为社会体育的主要品牌之一。据相关统计，我国参与跆拳道人群已达六百多万。随着越来越多的人喜欢跆拳道，参与跆拳道。为了迎合市场跆拳道的需求，经营性跆拳道相关培训学校层出不穷，推动了跆拳道的蓬勃发展。然而，目前社会上形形色色的跆拳道培训学校在培训内容、师资力量、经营管理、组织模式等方面存在很多问题。本文采用了文献资料法、访谈法、问卷调查法、逻辑分析法等研究方法，选取了曲靖市最具特色和名气的兴诚跆拳道（国际）教育机构为调查对象，通过走访、调查与咨询，对跆拳道经营管理人员、跆拳道教练员、跆拳道消费者等进行一系列调查。对曲靖兴诚跆拳道培训学校的运营现状进行深入的了解分析，发现曲靖兴诚跆拳道培训学校运营过程中存在的问题，提出合理的改善建议。研究表明：兴诚跆拳道培训学校具有地域优势，有明显的地方特色，管理模式多样化，符合现代化跆拳道标准；兴诚跆拳道培训学校发展快速，开展范围有所延伸，但尚未普及到基层乡镇地区；兴诚跆拳道培训学校经营理念滞后收费管理不善，不能满足消费群体的消费理念；兴诚跆拳道培训学校消费群体不均衡，主要以适龄儿童和青少年为主；兴诚跆拳道培训学校缺乏权威的资格认证系统，跆拳道教练员综合素质有待提高。针对这些问题，本文将从兴诚跆拳道培训学校的运营理念出发，结合培训机构的整体情况，提出切实有效的，能够促进兴诚跆拳道培训学校经营管理发展的建议。关键词:跆拳道；培训；运营模式；研究Qujingxing-chengtaekwondotrainingschooloperatingmodelresearchAbstract：TaekwondoisintroducedintoChinaformorethan20years,hasbeenoccupiesanimportantpositioninthedomesticsports.Nowoftaekwondohasbecomeoneofthemajorbrandsofsocialsports.Accordingtorelatedstatistics,ourcountrytaekwondoparticipantshasamountedtomorethansixhundred.Asmoreandmorepeopleliketaekwondo,taekwondo.Tocatertotheneedsofthemarket,taekwondo,profit-makingtaekwondotrainingschoolsemergeinendlessly,promotedthevigorousdevelopmentoftaekwondo.However,thecurrentsocialmixedtaekwondotrainingschoolintrainingcontent,teachers,management,organizationpattern,etc,hasalotofproblems.Thisarticleusedtheliteraturematerialmethod,interviewmethod,questionnairesurveymethod,logicanalysisandotherresearchmethods,selectionofqujingcity'smostdistinctiveandfamousxingchengtaekwondo(international)educationinstitutionsasinvestigationobject,throughvisit,investigationandconsulting,totaekwondomanagementpersonnel,taekwondocoachesandconsumerssuchasaseriesofinvestigation.Runningstatusofthetaekwondotrainingschoolanin-depthunderstandingoftheanalysis,foundthetaekwondotrainingschoolproblemsexistingintheoperationprocess,putforwardimprovingSuggestions.Researchshowsthat:xing-chengtaekwondotrainingschoolhasgeographicaladvantage,hasobviouslocalcharacteristics,themanagementmodeofdiversification,accordwithstandardofmoderntaekwondo;Xing-chengtaekwondotrainingschooldevelopmentquickly,tocarryouttherangeextends,buthasnotyetspreadtoruralareasatthegrass-rootslevel;Xing-chengtaekwondotrainingschoolmanagementidealag,chargemanagement,cannotsatisfyconsumergroupsconsumptionconcept;Unevenxing-chengtaekwondotrainingschoolconsumergroups,mainlycomposedofschool-agechildrenandadolescents;Xing-chengtaekwondotrainingschoolslackofauthoritycertificationsystem,taekwondocoachestheoverallqualitytobeimproved.Tosolvetheseproblems,thisarticlewillstartfromthebusinessphilosophyofxing-chengtaekwondotrainingschool,combinedwiththewholesituationoftraininginstitutions,putforwardconcreteandeffective,andcanpromote...
