论我国驰名商标的法律保护制度[摘要]商标，商标是一个企业对外形象的代表。绝大多数情况下，面对同类的商品，消费者都会根据“商标”选择。而一个商标的在一定的“地域范围”存在于“相关公众”的心理的知名度是一个量变到质变的过程，这一个过程是这个商标所代表的企业的苦心经营的结果。或是数十年数百年的传承形成的代表；或是大量宣传投入的力度；或是品质的认可的象征。在经济全球化的今天，国家之间的输入与输出是必不可少的，然而，随着商品的流通，不仅是一国的商品之间存在着模仿，抄袭等现象，根据市场上或多或少存在的“崇洋”“模仿”“山寨”国外产品的情形更是层出不穷。“模仿”“山寨”的对象往往是在国际上已经有一定知名度的产品，不仅如此，部分人另辟蹊径，恶意抢先在国际品牌尚未注册的国家进行商标注册。为维持经济市场的和谐稳定，对驰名商标的保护与规制是国家发展路上不可避免要解决的。围绕驰名商标的立法背景认定标准，认定方式，我国立法方面进行研究。[关键词]立法背景；认定标准；认定方式；法律保护的不足；对驰名商标法律保护的完善ThelegalprotectionsystemofChina’sfamoustrademarks[Abstract]atrademark,atrademarkisarepresentativeofanenterprise'sexternalimage.Inthevastmajorityofcases,inthefaceofthesamekindofgoods,consumerswillchoosethe"trademark".Atrademarkinthe"scope"existsinthe"public"psychologicalawarenessisaprocessofquantitativechangetoqualitativechange,thisisaprocessofthistrademarkrepresentscorporateeffort.Orarepresentativeofhundredsofyearsofinheritance;alargeamountofpublicity,orasymbolofqualityrecognition.Intheeconomicglobalizationtoday,theinputandoutputbetweencountriesisessential,Theobjectofimitation"Shanzai"oftenhassomewell-knownproductsintheworld.Notonlythat,however,somepeopletakeanewpathandtaketheleadinthetrademarkregistrationinthecountrieswhoseinternationalbrandsarenotyetregistered.Inordertomaintaintheharmonyandstabilityoftheeconomicmarket,theprotectionandregulationofwell-knowntrademarksisunavoidabletobesolvedontheroadofnationaldevelopment.Accordingtothephenomenon,wewillfocusonthetrademarkinfringementproblemsthatexistintheinternationallyrenownedenterprises.Weshouldfocusontheidentificationstandardofthewell-knowntrademark'slegislativebackgroundandthewayofidentification.[Keywords]Legislativebackground;identificationstandard;Thewayofidentification;Thelackoflegalprotectionandperfectionoflegalprotectionforwell-knowntrademark.目录引言..........................................................................................................1一、驰名商标概念.......................................................................................1二、中国驰名商标认定...............................................................................2（一）驰名商标立法情况.....................................................................2（二）驰名商标与相关概念的区别.....................................................31、驰名商标.....................................................................................32、著名商标.....................................................................................43、知名商标.....................................................................................4(三）驰名商标认定方式.......................................................................41、认定机构.....................................................................................52、认定后的救济途径.....................................................................53、两者认定后的影响力的差异.....................
