题目浅谈房地产网络营销的发展与创新目录摘要.......................................................................................................................................................3ABSTRACT............................................................................................................................................5第一章绪论............................................................................................................................................61.1研究的背景............................................................................................................................61.2研究意义...................................................................................................................................61.3研究目的...................................................................................................................................7第二章房地产网络营销概述...............................................................................................................72.1房地产网络营销的定义........................................................................................................72.2房地产网络营销的产生和发展............................................................................................72.3房地产网络营销的意义........................................................................................................72.4房地产网络营销的主要手段................................................................................................8第三章我国房地产网络营销的现状和问题.......................................................................................83.1我国房地产网络营销的现状分析........................................................................................83.2我国房地产网络营销存在的外部环境问题........................................................................93.3我国房地产网络营销存在的内部环境问题........................................................................93.4解决我国房地产网络营销问题的建议..............................................................................10第四章国外房地产网络营销的经验..................................................................................................104.1国外房地产网络营销的模式分析......................................................................................104.2国外房地产网络营销的成功因素......................................................................................11第五章房地产网络营销创新策略体系的构建.................................................................................115.1网络市场调研策略.................................................................................................................115.2网络定价策略.........................................................................................................................125.3网络渠道策略.........................................................................................................................125.4网络销售策略.........................................................................................................................125.5网络推广策略.........................................................................................................................13第六章结论与展望...
