顺丰优选生鲜配送风险评价研究摘要随着信息技术的发展、市场竞争环境的迅速变化，电子商务得以快速发展，现代人的生活节奏日益加快，而人们拥有的时间、精力有限，购买生鲜商品的渠道也逐渐由线下向线上转移，生鲜电商由此得以发展。本文概述了国内外生鲜电商及物流配送风险研究，分析了顺丰优选目前生鲜配送现状及存在的配送风险，构建了生鲜电商配送风险的指标评价体系，然后结合顺丰优选生鲜商品物流配送实际，运用OWA算子的评价模型进行配送风险评价，找出顺丰优选生鲜商品物流配送中关键的风险因素并提出建议，进而为顺丰优选生鲜物流配送风险的防范和控制提供决策参考。【关键词】生鲜电商；配送风险；OWA；顺丰优选StudyonRiskEvaluationofFreshFareofShunfengAbstractWiththedevelopmentofinformationtechnology,therapidchangesinthecompetitiveenvironmentofthemarket,therapiddevelopmentofe-commerce,thepaceofmodernlifeisaccelerating,andpeoplehavethetime,energyislimited,thepurchaseoffreshgoodschannelsaregraduallyfromlinetolineOnthetransfer,freshelectricitybusinesstobedeveloped.Thispapersummarizesthedomesticandforeignfreshmenandlogisticsdistributionriskresearch,analysisofShunfengoptimizationofthecurrentfreshdistributionstatusandtheexistenceofthedistributionofrisk,tobuildafreshpowersupplierdistributionriskevaluationindexsystem,andthencombinedwithShunFengpreferredfreshproductsLogisticsdistribution,theuseofOWAoperatorevaluationmodelfordistributionriskassessment,tofindoutthepreferredShunfengfreshcommoditylogisticsanddistributionofkeyriskfactorsandmakerecommendations,andthenfortheShunFengpreferredfreshlogisticsdistributionriskpreventionandcontroltoprovidedecision-makingreference.[Keywords]Freshelectricitysupplier;thedistributionofrisk;OWA;SFBest目录一、绪论.....................................................................1（一）研究背景、目的与意义.......................................................................................................1（二）国内外研究综述..................................................................................................................1二、顺丰优选生鲜配送现状..........................................................................................................2（一）顺丰优选简介......................................................................................................................2（二）顺丰优选生鲜配送现状.......................................................................................................3三、顺丰优选生鲜配送风险评价...................................................................................................5（一）生鲜配送风险评价指标体系的构建...................................................................................5（二）OWA算子配送风险评价模型.............................................................................................7（三）顺丰优选OWA算子风险评价模型定量计算.....................................................................8四、顺丰优选生鲜配送风险控制建议.........................................................................................11（一）加大冷库建设，优化冷链配送细节，降低成本风险.....................................................11（二）发展线下门店+智能自提柜模式，降低成本风险...........................................................11（三）更新物流包装，降低货损风险.........................................................................................12（四）提高配送人员综合素养，实行...
