社会学视角下西双版纳州旅游业发展问题研究摘要西双版纳拥有丰富的人文和自然资源,为旅游业的发展奠定了坚实的基础。目前国内外对旅游业发展造成的问题及影响因素关注较多,基于这样的格局,西双版纳州旅游业存在哪些发展引起的问题,如何才能实现可持续发展,本文以西双版纳旅游业发展的现状为基础,通过问卷法和访谈法深入研究其存在的问题,并以社会变迁、社会结构等理念就加快推进西双版纳州旅游业良性发展提出了具体措施。关键词:西双版纳;旅游业;社会变迁ResearchontheDevelopmentofTourisminXishuangbannaPrefecturefromthePerspectiveofSociologyAbstract:XishuangbannaPrefecturehasarichhumanandnaturalresourcesandlaysasolidfoundationforthedevelopmentofitstourismindustry.Atpresent,therearemanyconcernsabouttheproblemsandinfluencingfactorsinthedevelopmentoftourisminChinaandabroad.Basedonthissituation,whataretheproblemsinthedevelopmentoftourisminXishuangbannaPrefecture?Howcanweachievesustainabledevelopment?ThisarticleisbasedonthestatusquoofthedevelopmentoftourisminXishuangbanna.,Throughquestionnairesandinterviewsin-depthstudyofitsexistingproblems,andwiththesocialchanges,socialstructureandotherideasonacceleratingthedevelopmentofXishuangbanna'stourisminthehealthydevelopmentofspecificmeasures.Keywords:Xishuangbanna;tourism;socialchange目录第1章前言.........................................................61.1研究背景.....................................................61.1.1理论意义...............................................61.1.2现实意义...............................................61.2研究内容与方法...............................................61.2.1研究内容...............................................61.2.2研究方法...............................................71.3相关概念界定.................................................91.3.1旅游业.................................................91.3.2生态旅游..............................................101.3.3大众旅游..............................................101.4文献综述....................................................111.4.1国外研究现状..........................................111.4.2国内研究现状..........................................121.4.3国内外研究述评........................................16第2章西双版纳州旅游业发展的现状分析..............................172.1西双版纳州旅游业概况........................................172.1.1西双版纳州旅游业发展优势..............................172.1.2近五年西双版纳旅游业发展情况..........................182.1.3西双版纳游客具体情况..................................182.2西双版纳州旅游业发展问题....................................232.2.1交通的超负荷承载......................................232.2.2物价和房价的上涨......................................242.2.3失业人口增多..........................................262.2.4传统傣族文化习俗受到冲击..............................262.2.5当地的生态环境遭到破坏................................28第3章西双版纳州旅游业发展问题的影响因素..........................303.1社会变迁因素................................................303.1.1民族文化的变迁........................................303.1.2价值观念的变迁........................................303.1.3生态环境的变迁........................................313.2旅游业营销宣传功能性冲突....................................323.3旅游业规划结构较为简单......................................323.4游客互动平台建设的缺失.......................