摘要中国实行了改革开放政策以后，浙江的对外贸易也是有了突飞猛进的提高，其中伞具行业保持了健康、快速的发展。浙江省的经济发展对中国的经济发展有着重要的地位和意义。伞具行业也在国际舞台上日渐发展，同时在浙江出口商品中的地位日益增强。本文主要针对分析绍兴的伞业行业的出口竞争力，绍兴伞业主要集中在上虞的崧厦镇，在研究上虞崧厦伞业出口竞争力的定量分析基础上，利用对崧厦一些典型的伞业企业进行问卷调查，对上虞崧厦伞业的出口竞争力进行优势、劣势等分析，延伸整个绍兴的伞具企业，提出绍兴伞业在出口仍存在的问题，并依据绍兴伞业的国际竞争力现状，对绍兴伞业的出口竞争力进行分析。最终，针对绍兴伞业发展过程中存在的问题提出增强产业国际竞争力应采取的对策。因此本文最后提出的建议有以下几点：包括发挥好政府与行业协会的作用，提高技术创新和培养专业人才，明确企业自身的定位，加强企业之间的交流与合作等等。关键词：伞业；伞业集群；出口竞争力；对策AbstractAfterChinaimplementedthereformandopening-uppolicy,theforeigntradeinZhejianghasbeenimprovedbyleapsandbounds.Amongthem,theumbrellaindustryhasmaintainedahealthyandrapiddevelopment.TheeconomicdevelopmentofZhejiangprovinceplaysanimportantroleinChina'seconomicdevelopment.Theumbrellaindustryisalsodevelopingontheinternationalstage,andthestatusofexportcommoditiesinZhejiangisincreasing.ThispaperfocusesonanalysisofShaoxingumbrellaindustryexportsexportcompetitiveness,Shaoxingumbrellaownershouldbefocusedonpastelmansiontown,ShangyuSongXiamansionumbrellainresearchbasedonthequantitativeanalysisoftheexportcompetitivenessofindustrycluster,theuseofpastelmansionofsometypicalumbrellaindustryenterprisestocarryoutquestionnairesurvey,theexportcompetitivenessofShangyuumbrellaindustryofFuzhouandanalyzedadvantageanddisadvantage,extendingtheShaoxingumbrella,umbrellaindustryinShaoxingexportstillexistquestions,andaccordingtotheinternationalcompetitivenessofShaoxingumbrellaindustrypresentsituation,analyzetheShaoxingumbrellaindustry'sexportcompetitiveness.Finally,thecountermeasurestostrengthentheinternationalcompetitivenessoftheindustryareputforwardinviewoftheproblemsexistinginthedevelopmentofShaoxingumbrellaindustry.Sofinally,thepaperputsforwardsuggestionisthefollowing:includingthegovernmentandindustryassociationplayagoodrole,improvethetechnologicalinnovationandcultivateprofessionaltalents,clearenterprise'sownlocalization,furtherstrengthenexchangesandcooperationbetweenenterprisesandsoon.Keywords:umbrellaindustry;Umbrellaindustrycluster;Exportcompetitiveness;countermeasures目录1相关理论概述.....................................................12绍兴伞业的发展现状...............................................22.1行业概况...................................................................................22.2行业产品分类...........................................................................32.3行业分布...................................................................................42.4品牌建设....................................................................................42.5产业集群....................................................................................52.5.1上虞崧厦伞业集群的数据评估.............................................52.6企业规模....................................................................................73.1调查方法设计............................................................................73.2内部因素....................................................
