题目：上市公司财务风险分析与防范——以苏宁云商为例摘要：随着社会经济的发展，市场经济环境瞬息万变，这使得财务风险管理的重要性也越来越突出，因为企业在这个过程中可能随时会受到一些内部或外部不利因素的干扰，导致企业发生财务危机。企业财务风险管理是指企业的经营主体识别、度量以及分析评价其理财过程中可能存在的各项风险，在此基础上及时采取针对性措施来防范风险的发生，借助多种合理的、经济性和可行性都比较强的方法来处理各项风险因素为理财活动安全、顺利的开展提供可靠保障，以免损害到企业的经济利益。目前在我国，有很多企业在发展的同时对财务风险管理不够重视，特别是在预防和控制上相对薄弱，并且很多的方式方法不够成熟。本文首先阐述了财务风险的含义，特征和基本类型，然后通过分析对苏宁云商的财务状况，找出该公司存在财务风险的原因并提出相应的的控制措施，为苏宁云商的进一步发展提供有益的参考。关键词：财务风险；分析与防范；苏宁云商集团Abstract:Alongwiththedevelopmentofsocialeconomy,intheprocessofenterprisemanagement,financialriskmanagementhasalwaysbeenanimportanttopicintheresearchofenterprisefinancialsector,becauseenterprisesintheprocess,mayatanytimewillbeaffectedbytheinterferenceofsomeinternalorexternaladversefactors,leadtoenterprisefinancialcrisis.Enterprisefinancialriskmanagementreferstotheenterprisethemanagementmainbodyintheprocessofthefinancialriskidentification,measurement,andanalysisandevaluation,andtimelytotaketimelyandeffectivemethodforpreventionandcontrol,witheconomicandfeasiblemethodforprocessing,toensurethesecurityoffinancialactivitiestonormaldevelopment,inordertoguaranteetheenterpriseeconomicinterestsfromlosses.Atpresent,manyenterprisesinChinapayinsufficientattentiontofinancialriskmanagementwhiledeveloping,especiallyintermsofpreventionandcontrol,andmanymethodsandmethodsarenotmatureenough.Thispaperexpoundsthemeaningoffinancialrisk,thecharacteristicsandbasictypes,andthenbyanalyzingthefinancialsituationoftheSuning,findoutthereasonoftheexistenceofacompany'sfinancialriskandputsforwardthecorrespondingcontrolmeasures,provideabeneficialreferenceforthefurtherdevelopmentofSuning.Keywords:Financialrisk;AnalysisandPrevention;SuningYunshangMerchantsGroup目录绪论................................................................11财务风险理论概述..................................................21.1财务风险的含义...............................................................................................21.2财务风险的基本特征.......................................................................................21.3财务风险的类型...............................................................................................21.4财务风险分析与防范的必要性.......................................................................42苏宁云商财务风险分析..............................................42.1苏宁云商集团股份公司基本情况...................................................................42.2苏宁云商集团整体财务风险表现分析...........................................................42.3影响苏宁云商财务风险的因素分析...............................................................73苏宁云商财务风险的防范措施........................................83.1加强对环境的分析..........................................................................................83.2加强企业财务风险控制...................................................................................93.3提高企业的风险意识..................................
