摘要随着移动互联网的高速发展，企业的形态与经营方式愈加多样，对于小型制造企业而言，网络的发展既是一场挑战，也是一次机遇。本文主要研究的是小型制造企业在时代冲击下的遭遇与对策。以CB鞋塑有限公司为例，首先分析了该企业的经营现状；其次，在现状的分析中发现企业遇到的传统战略对市场变化反应不积极、企业运营资金不足等主要问题，以及企业对此采取的相关信息化策略；最后，针对CB运营的实际情况，结合网络经济时代特点的对该企业在网络经营上提出建议。关键词：网络经济；制造企业；持续发展；信息化；创新ABSTRACTWiththerapiddevelopmentofthemobileInternet,formandincreasinglydiversemodesofoperationofenterprises,fortraditionalSMEs,thenetwork'sdevelopmentisbothachallengeandanopportunity.ThispapermainlystudiestheexperienceandCountermeasuresofsmallmanufacturingenterprisesundertheimpactofthetimes.TakeCBshoecompanylimitedforcases.Firstanalyzestheoperatingstatusoftheenterprise;secondly,intheanalysisofthestatusquo,itisfoundthatthetraditionalstrategiesencounteredbytheenterprisesarenotresponsivetothemarketchanges,lackofoperationalcapitalandotherrelatedproblems,aswellastherelevantinformationstrategiesadoptedbytheenterprises;finally,inviewoftheactualsituationofCBoperation,combinedwiththecharacteristicsofthenetworkeconomyera,thispaperputsforwardsomesuggestionsonthenetworkmanagementoftheenterprise.Keywords:Neteconomy;Manufacturingenterprise;sustainabledevelopment;Informatization;Innovate目录1.引言..............................................................................................................................................11.1研究的背景和意义................................................................................................11.2研究的内容与方法................................................................................................22.网络经济理论概述..........................................................................................................22.1网络经济的内涵与特点......................................................................................22.1.1网络经济的内涵................................................................................................22.1.2网络经济的特点...........................................................................................................32.2网络经济时代下企业发展的趋势..................................................................42.2.1共享经济强势渗透......................................................................................................42.2.2大批量制造和大批量销售让位于小批量定制........................................52.2.3电子商务的出现和迅猛发展...............................................................................52.2.4更新的经营手段和更高的管理效率..............................................................63.网络经济时代小型制造企业的发展问题分析........................................73.1融资状况仍不乐观................................................................................................73.2成本增加....................................................................................................................73.3企业观念滞后..........................................................................................................83.4网络利用率低......................................................................................................................84.小型制...
