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外文文献 中小企业品牌战略研究VIP免费

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英文文献及译文课题名称:中小企业品牌战略研究onNovember19,2006,RussiaandtheUnitedStatessignedabilateralagreementRussia,afteryearsofefforts,Russia'saccessiontotheWTOontheroadtofinallyremovethegreatestobstacle,ifallgoeswell,theyear2007isexpectedtobecomeRussia'sWTOmembership.TextilesareChinaandRussia(SovietUnion)tradeintraditionalcommodities,andChina'smainexportcommoditiesone.ButafterthebreakupoftheSovietUnion,byRussiagraycustomsclearanceandotherfactors,thebilateraltextiletradehasbeeninchaos,Imostlargeenterprisesentered,theself-employedandSMEstotakealead-ingroleinRussia'sbusinessinterestsinsecurity,commoditiespoorreputation.Russia'saccessiontotheWTO,tradeenvironmentwillbeimproved,Ibroughtlargeenterprisestoenterthedawn.ASino-RussiantextiletradestatusRussiantextileexportsisoneofthemajormarkets,withtheacceleratedpaceofRussia'saccessiontotheWTO,Isawabigfluctuations.Accordingtocustomsstatistics,in2005theSino-Russiantradevolumeoftextilesandgarmentsto6.218billionUSdollars,anincreaseof35%.Withinthistotal,China'sexportsto6.213billionUSdollars,increasingby35.4%andimports4.8millionUSdollars,down21.6%.China'stextileexportstoRussia47%ofthetotal.In2006,bilateraltradehaswitnessedrapidgrowthrunscountertothetrend,thebilateraltextiletradehasbeenasubstantialdrop49.8billiondollars,adropof19.9%,basicforChina'sexports.ChineseexportstoRussiasharehasdroppedto32%.Russiain2005frommyfirstfivelargestexportmarketretreatedNo.7.2,Russiatextiletradethemainproblems(1)GrayclearanceGrayclearanceoftheChinesetextileandappareltradedisordercauses.Thisdirectlycausedthemainissuesinclude:One,intheinterestsoftheRussianChambercannotbeguaranteed.Theabsenceoflegitimategoodsclearancecertificates,makingtheRussianChamberofTradeaspowerfuldepartmentsarbitraryraidstargetedheavylosses.2,thetwosidesstatistics,thedifferencesdonotreflecttheactualtrade.AccordingtoRussianexpertsestimatedthatwilltakeaboutayearRussiaimported15billionUSdollarsoftextilesandgarmentstomeetdemandonthedomesticmarket.Russiancustomsstatistics,in2005theimportstatisticsonly1.23billionUSdollars,ofwhich800millionUSdollarsclothing,andalltheimportsfromChina,importsfromothercountriesfailingbasicstatistics.FromJanuarytoSeptember2006,importsoftextilesandgarments1.23billionUSdollars(1billionUSdollarsclothing).3,largeChineseenterprisescannotdirectlyentertheRussianmarket.LackofforeignexchangereservesandRussia'stradeenvironmenttriggeredworryaboutthemarketrisk,andlargeenterprisesmostlythroughcross-bordertrade,wholesale,inRussia,orthroughtheself-employedsales,hasbeenunabletobecomeabilateraltextiletrademainstay.4,commoditiescredibilitybeenaffected.Becausenolegitimateclearancecertificates,theonlyChinesetextileproductsonthemarket,cannotenterthestoreorconventionalmalls.,Isoftenbrandedasthe"smugglinggoods"inthehat.LeadingChinesegoodsontheimageandcredibilityhasnothigh.5,merchantsbecometargeted.InRussiaagainstillegalcustomsclearancecompanies,inthecourseoftheRussianChamberofeasilybeingimplicatedasanaccompliceinthesmugglingandthetargetstobeattacked.(2)Russia'sunilateralactionshaveresultedinmytrainingpartner,2006accompaniedPutinonthetrainingofthejudiciaryandtheWTOintensifiedthepaceRussiatorectifythemarketorderhasgraduallyexpandedShow.In2006,RussianotonlyintheMoscowregion,butalsoinotherregionsofthebigmarketforanumberofraids.Meanwhile,thereplacementoftheDirectorofCustoms,Customsoffic...

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