目录序言.........................................................1一、基本概念界定..............................................1(一)农业旅游、乡村旅游和农业旅游产品..........................1(二)农业旅游与新农村建设发展关系..............................1二、国外及国内农业旅游的发展情况..............................21．国外农业旅游的发展情况..................................22．国内农业旅游的发展情况..................................3三、陕西省农业旅游发展及其产品开发现状........................5四、陕西农业旅游产品存在问题分析..............................51.缺乏层次性...............................................62.产品雷同现象严重.........................................63.缺乏品牌化的营销战略.....................................6五、陕西农业旅游产品应对策略构想..............................61.西安及关中地区...........................................62.陕南区域.................................................73.陕北黄土高原区域.........................................7结语.........................................................8参考文献......................................................9陕西农业旅游产品深度开发研究内容摘要本论文叙述了发展农业旅游和建设新农村的关系，阐述了国外，国内农业旅游的发展以及陕西农业旅游的发展现状，着重以陕西农业旅游产品开发这一点做为研究对象，结合国内外农业旅游产品开发的现状和发展进行了分析，并且指出了陕西农业旅游产品开发的三个不足点，既产品开发缺乏层次性，产品雷同现象严重以及缺乏品牌化的营销战略。接下来针对这三个不足点，分西安及关中地区，陕南区域及陕北黄土高原区域并结合各区域特点，给出了开发农业旅游产品的构思和设想。最后得出了，加快陕西农村旅游发展需要认真深入的研究农业旅游产品的深开发，因地制宜，重视细节，增强农业产品开发的力度和拓宽农业旅游产品开发的思路！关键词：农业旅游陕西旅游旅游产品深度开发ThenewruralconstructioninthecontextofagriculturaltourismproductdevelopmentstrategyofShanxiResearchAbstractThispaperdescribesthedevelopmentofagriculturaltourismandtheconstructionofnewcountrysideexpoundedtherelationshipbetweenforeignanddomesticagricultureandtourismdevelopment,aswellasthedevelopmentofagriculturaltourisminShanxistatusquo,withemphasisonagriculturaltourismproductdevelopmentinShanxiastheobjectofstudythatAgriculturaltourismathomeandabroadstatusofproductdevelopment,anddevelopmentofananalysisandpointedoutthattheShanxiagriculturaltourismproductdevelopment,lessthanthreepoints,boththelackofhierarchyofproductdevelopment,productduplicationandcriticalproblemsoflackofbrand-orientedmarketingstrategy.Toaddressthisshortageofthenextthreepoints,sub-Xi'anandtheGuanzhongarea,southernShanxiLoessPlateauregionandinconjunctionwiththeregionalcharacteristicsoftheregion,giventheideaofdevelopmentofagriculturaltourismproductsandideas.Finallyarrive,andtoacceleratethedevelopmentofruraltourisminShanxineedtobecarefullyin-depthstudyofthedeepdevelopmentofagricultureandtourismproducts,adaptedtolocalconditions,attentiontodetail,toenhanceagriculturalproductdevelopmenteffortsandexpandtheagro-tourismproductdevelopmentideas!Keywords：AgriculturalTourismShanxiTourismTravelProductsDepthdevelopment序言党的十六届五中全会出做了加快社会主义新农村建设的重大决定。这次提出的关于新农村建设的理念中首当其冲就指出了发展新产业。就这点而言，打基础，强产业，促增收，这是全面建设农村小康社会的着力点。强产业，就要完全走出过去“就农村论农村、就农业抓农业”的单一思路，将工业，商业，旅游及文化...
