论文（设计）题目：团购模式研究摘要团购即团体购物，指将分散的消费者聚集起来并形成一定规模，从而加大与商家的谈判能力，以获取最优价格的一种新兴购物方式；“团购”本来意指以政府和企事业单位组织机构为单位的大宗购买，但最近几年来，这个词频频出现在互联网上，成为个体消费者群体购买的一个代称。目前的网络团购多是由网络中介充当商家与消费者之间的桥梁，商家与消费者之间缺乏直接互动交流。针对当前网络团购运行机制的不足之处，探讨了一种新的网络团购模式，将网络团购活动分为用户发起和商家发起两类，旨在促进商家和消费者双方交流的基础上改进目前的网络团购形式。本文通过对团购背景的了解，从团购基本理论概述入手，分析了目前团购模式的类型与盈利模式，团购模式存在的问题，进而提出了未来团购模式发展的畅想。【关键词】团购模式消费者盈利模式AbstractGrouppurchasethegroupshopping,referstothedispersedconsumerstogetherandformedacertainscale,therebyincreasingandbusinessnegotiationskills,inordertoobtaintheoptimalpriceofanewshoppingway;"grouppurchase"originallyreferredtothegovernmentandenterprisesorganizationunitforthebulkpurchase,butinrecentyears,thewordagainandagainappearontheInternet,becomeindividualconsumersbuyasynonym.Thepresentnetworkgrouppurchaseisbynetworkintermediaryactsasabridgebetweenbusinessesandconsumers,businessesandconsumerslackofdirectinteractionbetween.Inviewofthecurrentnetworkgrouppurchasemechanismdeficiencies,toexploreanewmodeofnetworkgrouppurchasegrouppurchase,thenetworkactivityisdividedintouserinitiatedandbusinessmeninitiatedtwoclass,designedtopromotebusinessesandconsumerscommunicationbasedontheimprovementofthecurrentnetworkgrouppurchaseform.Basedonthebackgroundknowledgeofgrouppurchasegrouppurchase,fromthestartwithanoverviewofbasictheory,analysisofthecurrentgrouppurchasemodeandprofitmode,grouppurchasemodeoftheexistingproblems,andthenputsforwardthefuturedevelopmentoftheimaginationgrouppurchasemode.【KeyWords】grouppurchasemode;consumer;profitpattern目录摘要...............................................................................................................................................31绪论..........................................................................................................................................61.1研究背景............................................................................................................................61.2研究意义............................................................................................................................61.3国内外研究现状................................................................................................................62团购的行业市场细分..................................................................................................73团购模式研究....................................................................................................................73.1团购模式类型....................................................................................................................73.1.1自发团购................................................................................................................73.1.2商业团购................................................................................................................73.2细分行业的团购盈利模式................................................................................................83.3不同团购模式的盈利.....
