市主题酒店的发展前景与对策——以之敏庄酒店为例摘要：伴随着城市飞速的发展，南京的餐饮业也随之繁荣发展，人民生活水平的不断攀升，对于“吃”这种事情已经从吃饱转向吃好，进而转向“吃”文化、“吃”内涵。在这重大的形势下，南京主题酒店开始出现并且蓬勃发展。发展到2014年，南京的主题酒店已经发展到40多家，主题酒店的发展迅速，但在快速发展的大背景下，其中一些不足与弊端也显现出来。其中像主题选择错误、主题不够深化、经营模式低下等问题随着主题酒店的发展日益凸显，这些不仅对酒店发展不利，更不利于满足消费者的消费需求。本文通过分析南京主题酒店的发展现状以及现如今存在的问题，并通过对比国内外一些成功案例提出相应的对策。关键词：南京；主题酒店；发展；对策ThedevelopmentprospectandCountermeasureofthemehotelinNanjing--acasestudyofMinZhuangHotelAbstract：Withtherapiddevelopmentofthecity,Shijiazhuang'scateringindustryalongwiththeprosperityanddevelopment,people'slivingstandardsarerising,EatbecomeincreasinglyconnotationTo2014,Shijiazhuangthemerestauranthasbeendevelopedtomorethan40,thedevelopmentofthemerestaurantsrapidly,butunderthebackgroundofrapiddevelopment,whichsomedisadvantagesalsorevealed.Theproblemsasthewrongchoiceoftheme,subjectisnotenoughtodeepenandoperatingmodeoflowwiththedevelopmentofthemerestaurantshavebecomeincreasinglyprominent.Thesenotonlytotherestaurantdevelopmentadverse,moretomeetconsumerdemand.ThroughanalyzesthecurrentsituationofthedevelopmentofShijiazhuangthemerestaurants,aswellasthepresentproblems,andbycomparingthedomesticandforeignsomesuccessfulcasesputforwardcorrespondingcountermeasures.Keyword:Xinjiang;themedrestaurant;development;countermeasures目录1引言........................................................................11.1研究背景..............................................................11.2研究意义..............................................................12南京主题酒店发展现状........................................................52.1南京主题酒店发展现状..................................................52.1.1数量少，规模小..................................................52.1.2主题集中，分类少................................................52.1.3南京主题酒店在菜品的经营上没有特色性............................52.1.4南京消费者对主题酒店的评价......................................62.2南京主题酒店存在的问题................................................72.2.1主题酒店主题选择不当............................................72.2.2主题酒店没有突出“主题化”......................................82.3.3主题化的表现手法单一............................................82.3.4对消费者体验度关注不够..........................................83案例分析一南京之敏庄大饭店..................................................93.1饭店概况..............................................................93.2之敏庄大饭店主题定位和特色构建背景分析................................93.2.1行业趋势分析....................................................93.2.2文化背景分析....................................................93.2.3消费者分析......................................................93.3顾客对主题酒店的理解程度分析.........................................103.4消费者分析小结.......................................................114南京之敏庄主题酒店发展策略研究.............................................134.1了解并选择目标市场...................................................134.2通过软硬设施共...
