简析徐州大丰食品有限公司电子商务发展的障碍与对策摘要：电子商务是传统企业市场竞争的必然选择,传统企业与电子商务融合是一种趋势。全面电商化、全面在线化以及打破边界与改变服务是电子商务发展的新态势，商务电子化日益成为21世纪的新核心，它是未来经济动力增长的关键动力。然而传统企业发展电子商务还存在观念和认识、信息化程度、市场环境、战略规划、内部资源整合以及人才等多方面的障碍。针对传统企业发展电子商务的上迷难点,提出了鼓励企业入网加快基础设施建设等相应对策。本文以徐州大丰食品有限公司（以下简称大丰食品）为实例，分析了电子商务对传统中小企业的影响，剖析了阻碍中小企业电子商务发展的原因，并针对这些问题提供了相应的解决策略，以便能够更好的促进我国传统中小企业电子商务的健康发展，为新时期传统商业企业的健康发展提供良好的基础。关键词：传统企业、电子商务、利益增长、策略分析Abriefanalysisontheobstaclesandcountermeasuresofe-commercedevelopmentofxuzhoudafengfoodLimitedcompanyAbstract：E-commerceistheinevitablechoiceoftraditionalenterprisemarketcompetition,andtheintegrationoftraditionalenterprisesande-commerceisatrend.Comprehensiveelectricity,fullyonlineandbreaktheboundaryandchangeserviceisofthenewsituationoftheelectroniccommercedevelopment,electroniccommerceisincreasinglybecomethenewcoreforthe21stcentury,itisthekeytothefuturepowereconomicgrowthmomentum.However,thedevelopmentofe-commerceintraditionalenterprisesalsohasmanyobstaclessuchasconceptandcognition,informationdegree,marketenvironment,strategicplanning,internalresourceintegrationandtalents.Aimingatthedifficultiesofdevelopinge-commerceintraditionalenterprises,somecountermeasuresareputforward,suchasencouragingenterprisestoenterthenetandacceleratinginfrastructureconstruction.Takingxuzhoudafengfoodco.,LTDasanexample,analyzedtheimpactofe-commerceonthetraditionalsmallandmedium-sizedenterprises,analyzesthereasonsoftheelectroniccommercedevelopmentofsmallandmedium-sizedenterprise,andprovidesthecorrespondingstrategiestosolvetheseproblems,inordertobetterpromotethehealthydevelopmentofthetraditionalsmallandmedium-sizedenterpriseelectroniccommerceinourcountry,forthehealthydevelopmentofthetraditionalbusinessenterpriseinthenewperiodtoprovideagoodfoundation.KeyWords:TraditionalenterprisesElectronicCommerceeconomicgrowthStrategyanalysis目录前言................................................................1第一章电子商务的定义和对实体企业的影响.............................21.1电子商务的发展对实体企业的影响..............................21.2案例企业简介................................................2第二章徐州大丰食品有限公司发展电商的优势...........................42.1供应链优势..................................................42.1.1原材料市场的优势.......................................42.1.2产品市场优势...........................................52.2品牌优势....................................................52.3规模优势....................................................6第三章大丰食品的电子商务发展障碍...................................83.1电子商务人才的匮乏与流失....................................83.1.1精英人才“逃往”深沪杭.................................83.1.2企业间的人才需求差异...................................93.1.3供需双方提供数量不平衡................................103.2线上线下的供应关系平衡的问题...............................103.3管理制度的缺陷.............................................113.3.1雇佣管理理念落后.................................
