深圳进口葡萄酒的市场营销策略目录前言···································4一、研究概述·······························4（一）研究背景······························4（二）研究意义······························4二、环境分析·······························4（一）全国进口葡萄酒市场现状·······················4（二）深圳进口葡萄酒市场现状·······················41.香港市场现状······························42.深圳本地市场现状····························53.深圳葡萄酒企业现状···························5三、深圳进口葡萄酒市场分析························5（一）良好的营商环境···························5（二）消费需求增高····························5（三）白酒涨价潮的影响··························6四、销售现状分析·····························6（一）销售模式······························61.大客户销售·······························62.高档西餐厅等高档消费场所························63.电话销售································64.网络推广销售······························6（二）销售对象分析····························71.懂酒人群································72.高档餐饮消费人群····························73.成长中的消费人群····························74.稳健的消费人群·····························75.中老年保健人群·····························7（三）销售渠道分析····························81.KA、KB场································82.酒类会所、酒庄·····························83.名烟名酒店·······························94.网络，团购直销·····························85.投资型·································8五、市场营销策······························9（一）加强线上导流和销售·························9（二）提升品牌的信用消费价值·······················9六、结论·································9参考文献·································9深圳进口葡萄酒的市场营销策略引言随着经济全球化的发展，进口葡萄酒市场也在国内逐步的兴起，深圳作为中国内地进口葡萄酒市场的焦点，在近几年也是显现出势不可挡的发展态势，然而，任何事物在发展的过程中都会遇到瓶颈，销售尤其是如此。本文将通过对深圳进口葡萄酒市场的环境、市场动态、销售现状等做出详细的分析，基于此提出结合电商，增强品牌信用消费价值的市场营销策略。关键词：深圳市场；进口葡萄酒；市场营销策略一、研究概述（一）研究背景近两年来，中国葡萄酒市场保持着快速增长势头，从多样化酒品的极大丰富到多元化推广活动扎堆，更有不断的投资...
