内容摘要上海风意机电设备有限公司凭借压力变送器和磁致伸缩传感器这两类产品的生产制造经验等方面的优势，销售收入逐年增加，基本达到了传感器行业的整体增长水平。上海风意机电设备有限公司自2005年开始向装备配套行业发展，公司董事会希望通过这样的发展战略使上海风意机电设备有限公司实现跨越式增长，但实际的增长速度不理想，上海风意机电设备有限公司的装备配套之路走的并不顺利，在市场营销策略方面暴露出了一些问题，阻碍了其快速发展的步伐。本文针对上海风意机电设备有限公司的营销策略现状，对其面临的问题进行了分析，从行业、竞争、顾客等角度进行了分析，旨在找到上海风意机电设备有限公司能够保持销售收入增长的原因，以及市场营销方面存在问题的原因，并对上海风意机电设备有限公司未来的市场营销活动给出了建议，希望对上海风意机电设备有限公司未来的发展起到一定的借鉴意义，对其他面临类似问题的企业有一定的帮助。关键词：营销策略；市场营销；发展AbstractShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanybyvirtueofthepressuretransmitterandthemagnetostrictivesensorforthesetwotypesofproductsproductionexperienceandotheradvantages,salesincomeincreasedyearbyyear,reachedthesensorindustryoveralllevelofgrowth.ShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanysincethebeginningof2005totheequipmentindustrydevelopment,theboardofdirectorsofthecompanyhopethatthroughsuchadevelopmentstrategytomakeShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanyimplementationtospantypegrows,buttheactualgrowthrateisnotideal,ShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanyofequipmentofroadisnotsmooth,inthemarketingstrategyhasexposedsomeproblems,hashindereditsrapidpaceofdevelopment.ThisarticleinviewofShanghaiwindItalianmechanicalandelectricalequipmentcompany'smarketingstrategypresentsituation,theproblemthatfaceundertookananalysis,fromtheindustry,competition,customerandsoonwereanalyzed,aimingtofindtheShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanytomaintainsalesgrowthcauses,aswellasthemarketingofthecausesoftheproblems,andtoShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanyfuturemarketingactivitiesgivessuggestions,hopeforShanghaiwindItalianelectricalandmechanicalequipmentlimitedcompanyfuturedevelopmentofcertainreferencemeaningtoothersfacingsimilarproblems,theenterprisemusthavethehelpof.Keywords:marketingstrategy;marketing;development目录1营销策略概述...................................................12上海风意机电设备有限公司的营销策略现状分析.....................22.1上海风意机电设备有限公司简介..................................22.2营销策略现状分析.............................................22.2.1产品策略...................................................22.2.2价格策略...................................................32.2.3渠道策略....................................................52.2.4促销策略....................................................53上海风意机电设备有限公司存在的问题.............................63.1顾客集中在过程控制领域，缺乏大客户...........................63.2目标大客户开发成功率低.......................................63.3营销分支机构结构不合理，管控力度不够.........................73.4新目标领域开发速度缓慢.......................................74上海风意机电设备有限公司4P营销组合策略的实施建议..............74.1产品策略.....................................................74.2价格策略.....................................................84.2...
