题目：新疆特色农产品区域品牌营销策略研究目录1.引言...........................................................................................................................41.1研究背景.........................................................................................................41.2研究意义.........................................................................................................41.3研究内容及方法..............................................................................................52.相关理论基础...........................................................................................................62.1农产品区域品牌相关概念..............................................................................62.2区域品牌营销相关理论..................................................................................62.2.1区域品牌营销内涵................................................................................62.2.2品牌营销策略........................................................................................73.新疆特色农产品区域品牌营销现状........................................................................83.1新疆特色农产品区域品牌营销现状..............................................................83.1.1品牌保护................................................................................................83.1.2新疆地理标志产品类别........................................................................83.1.3新疆特色农产品的品牌推广................................................................93.2新疆特色农产品区域品牌营销存在的问题................................................103.2.1营销主体缺乏品牌意识......................................................................103.2.2农业产业化组织力量薄弱..................................................................103.2.3农产品区域品牌使用时存在混乱现象..............................................113.2.4品牌运营程度低..................................................................................114.新疆特色农产品区域品牌营销策略......................................................................124.1新疆特色农产品区域品牌营销主体............................................................124.1.1政府引导..............................................................................................124.1.2龙头企业主导......................................................................................124.1.3行业协会辅助......................................................................................134.1.4基层农户配合......................................................................................134.2新疆特色农产品区域品牌营销策略............................................................144.2.1品牌定位策略......................................................................................144.2.2品牌形象策略......................................................................................164.2.3品牌推广策略......................................................................................174.2.4品牌维护策略......................................................................................19结论............................................................................................................................21致谢.............................
