TheuseofrhetoricinEnglishadvertisementincarsAbstract:ThispaperprovidesashortsummaryandcommentaryforthestudyofrhetoricintheautomotiveapplicationofEnglishadvertisementbothathomeandabroadinrecentyears.Iwillfocusontheanalysisoftoday'suseofrhetoricinEnglishadvertisementincarproblemsandsolutionsinthedevelopmentaccordingtothecontentsofEnglishadvertisements,theeffectsofautomotivefeaturesinEnglishadvertisementsandtheproblemswecurrentlyface,thethree-pronged,.Forexample:feasibilityandeffectofapplicationofrhetoric,rhetoricalissuessuchashowtouseproperlyinthecarads.Atthesametime,Ialsoraisesomeofmyownideasandinsightsforfuturein-depthstudyofrhetoricinEnglishadvertisementandforreferencetothecaruse.Keywords:Englishadvertisementsincars;rhetoric;function.摘要：本文对国内外近几年来对修辞在汽车英语广告中的运用的研究做了简要的总结和评述。从英语广告的内容，修辞在汽车英语广告中所起的功能效果以及目前所面临的问题三个方面入手展开，着重分析当今修辞在汽车英语广告中的运用的发展面临的问题及解决办法。如：修辞运用的可行性及其效果，修辞在汽车广告中如何运用得体等问题。同时针对问题也提出来自己的一些想法和见解，以便今后对修辞在汽车英语广告中运用的深入研究提供借鉴。关键词:英语汽车广告;修辞;功能.Introduction：Theword"advertisement"inEnglishgainspopularityinthemiddleofthe17thcenturywhenUnitedKingdombeganalarge-scalecommodityactivityatthetime.Itwasintendedtoprovide"commercialnotice."Butnow,thedevelopmentofadvertisingchangessofastandthemeansofpublicityandmediaalsoincreasemore.Asweusenewspaper,broadcast,TVthesemassmedia;orusesignswindow,neontospreadinformation;oruseperformancepracticessuchasmusicandart.However,regardlesshowthedevelopmentofadvertisingchanges,themostexpressivemeansislanguage.Becausewhenpeopleproduceafavortospeciesmerchandiseortheyarereadytopurchasesomethingandpeoplerecommendproductstoothers,themethodoftheircommunicationmoreiswithlanguageexpression.Andweusuallycallthatbysayingofsetting"reputation"fortheproducts.Asuccessfuladvertisementisnotonlyshockingpeople'sVisualandauditorysense,itshouldalsoletpeoplebewillingtoreadowingtoitsrefinedandtastefulfeatures.LiteraryReview:Rhetoricisusingatextmanipulationlanguageexpressiontomakewordsaccurateandvivid.Anditisalsoaneffectivemeanstoletthecontentimpressiveforpeople.Itisalwayssayingthatitcanhaveamultipliereffectifyouaregoodatrhetoric.Tosomeextent,throughrhetoricandadvertisinginfluence,wecanachievetheaimtoimpressconsumers.SotheapplicationofrhetoricinadvertisingEnglishhasbecomeparticularlyimportant.IwillmakearoughdiscussionontherhetoricalcharacteristicsofadvertisingEnglishincars.一、Researchstatusofthistopicatdomesticandabroad1.TheResearchStatusAbroadThesuccessofanadvertisingcanuseAIDMApsychologicaleffect(Attention,Interest,Desire,Memory,Action)(FengCuihua,2005:100)asthebasisofjudgment.Itfocusesonwhethertheadvertisingsuccessfullycatchestheeye,stimulatesinterest,arouseconsumers’desiretobuytheproductsandwhetheritiseasytoberememberedandtoinspireconsumers’behavior.ItalsodeterminesthebasiclanguagefeaturesofEnglishadvertisements.Invocabulary,inEnglishadvertising,designerslikeusingpositiveadjectives,verbswithshort,orusingthetacticsofcompoundwords.Itisobviousthatalotofadvertisingshaveastrongtargetedpersonalpronounsrefinementanditoftencanseizetheattentionofconsumers.Whileinthesentence,designersaremoreinclinedtouseshortwordsorphrasesinsteadofsentences,eveniftheuseoflong...
