姓名注册商标的法律规制分析与建议摘要：随着小康社会迈入决胜时期，以姓名为主要标志的商标经常被匆忙注册，这种侵权形式不仅复杂，而且多样。但是我国目前关于姓名注册商标的法律问题依然还没有明确的界定。并且，我国在商标行政争议中保护在先名权利的标准和条件在司法实践中并不十分明确。其中，声望较高的名人，他们的姓名商标侵权最为严重。而与国外相比，我国相对来说更需要在一定程度上规范名人姓名商标的注册和保护。本文从立法和监督审查的角度对姓名尤其是名人姓名商标的注册和监督进行规范。关键词：姓名注册;商标;保护;法制;AnalysisandsuggestiononlegalregulationofnameregisteredtrademarkAbstract:asthewell-offsocietyentersthedecisiveperiod,thetrademarkwiththenameasthemainmarkisoftenregisteredinahurry.Thisinfringementisnotonlycomplicated,butalsodiversified.However,thereisstillnocleardefinitiononthelegalissuesofnametrademarkregistrationinChina.Moreover,thestandardsandconditionsfortheprotectionofpriornamerightsintrademarkadministrativedisputesinChinaarenotveryclearinjudicialpractice.Amongthem,thecelebritywithhighprestige,theirnametrademarkinfringementisthemostserious.Comparedwithforeigncountries,Chinaneedstoregulatetheregistrationandprotectionofcelebrities'namesandtrademarkstoacertainextent.Fromtheperspectiveoflegislationandsupervision,thispaperstandardizestheregistrationandsupervisionofnames,especiallycelebritynamesandtrademarks.Keywords:nameregistration;trademark;protection;legalsystem;目录引言.........................................................................................................................................................3一、绪论.................................................................................................................................................31.1研究背景...........................................................................................................................................31.2研究意义与研究目的.......................................................................................................................31.3国内外研究现状...............................................................................................................................41.3.1国内研究现状........................................................................................................................41.3.2国外研究现状（以日本为例）............................................................................................51.4研究思路和研究方法.......................................................................................................................5二、案例介绍及其引发的法律问题.....................................................................................................62.1典型案例...........................................................................................................................................62.1.1案例一：美国乔丹诉乔丹体育公司姓名权纠纷案.............................................................62.1.2案例二：姚明--不正当竞争侵犯姓名权案..........................................................................62.2案例引发的问题...............................................................................................................................72.2.1将外国人的中文译名等通称注册为商标是否侵犯他人姓名权.........................................72.2.2乔丹体育公司是否窃取他人商业利益............
