信息化背景下房地产企业财务风险控制研究摘要我国房地产是推动我国经济发展的具代表性的行业之一。它浓缩了市场发展过程中的各种矛盾，也反映了市场经济持续发展的成果。随着房地产业的发展，全国各地的房价也开始飙升。为了引导房地产业健康稳定发展，国家出台了一系列指导政策。现在，从行业发展方向看，房地产业的行业秩序日趋理性，宏观调控对房地产也并非致命的打击，而是规范市场，整合资源的机会。企业需要面对政策调控以及市场与企业之间竞争的竞争日益加剧，而不是单单依赖于资本实力和完善的大品牌管理等。影响企业的这些因素会使他们在财务风险中遇到越来越多的问题。所以，房地产企业应该深入研究和分析企业财务风险，采取有效规避财务风险的对策，以实现健康稳定发展。本文结合万科房地产企业进行研究，本文首先从信息化背景下对企业数据、项目监控不到位问题分析，其次结合万科年报对风险存在的原因进进行分析财务管理，围绕筹资风险、投资风险、回收风险。总结信息化建设对财务工作的重要性，分析企业经营过程中控制财务风险的建设性意见，从而达到避免、减少财务风险的效果。关键词：房地产行业；财务风险分析；万科房地产公司；对策ResearchonFinancialRiskControlofRealEstateEnterprisesunderInformationBackgroundAbstractChina'srealestateisoneoftherepresentativeindustriestopromoteChina'seconomicdevelopment.Ithasconcentratedvariouscontradictionsintheprocessofmarketdevelopmentandalsoreflectedtheresultsofsustainabledevelopmentofmarketeconomy.Withthedevelopmentoftherealestateindustry,housepricesacrossthecountryalsobegantosoar.Inordertoguidethehealthyandstabledevelopmentoftherealestateindustry,thestatehasissuedaseriesofguidingpolicies.Now,fromtheperspectiveofthedevelopmentdirectionoftheindustry,theorderoftherealestateindustryisbecomingmoreandmorerational,andmacro-controlisnotafatalblowtorealestate,butanopportunitytostandardizethemarketandintegrateresources.Enterprisesneedtofacethepolicyregulationandtheincreasinglyfiercecompetitionbetweenthemarketandenterprises,insteadofrelyingsolelyoncapitalstrengthandperfectbrandmanagement.Thesefactorsthataffectenterpriseswillcausethemtoencountermoreandmoreproblemsinfinancialrisks.Therefore,realestateenterprisesshoulddeeplystudyandanalyzetheirfinancialrisksandtakeeffectivecountermeasurestoavoidfinancialriskssoastorealizehealthyandstabledevelopment.ThisarticlecombinesVankerealestateenterprisestocarryoutresearch.Firstly,thisarticleanalyzestheproblemthatenterprisedataandprojectmonitoringarenotinplaceunderthebackgroundofinformatization.Secondly,itanalyzesthecausesofrisksinfinancialmanagementbasedonVankeannualreport,focusingonfinancingrisks,investmentrisksandrecoveryrisks.Summarizetheimportanceofinformationconstructiontofinancialwork,andanalyzetheconstructiveopinionsoncontrollingfinancialrisksintheprocessofenterpriseoperation,soastoachievetheeffectofavoidingandreducingfinancialrisks.KeyWords:FinancialRiskAnalysis;VankeRealEstateCompany;Countermeasure目录第1章绪论..................................................................11.1研究背景............................................................................................................................................11.2研究目的及意义................................................................................................................................1第2章相关概念及文献综述....................................................32.1财务风险控制的含义和特征.......................................................................................................
