新能源汽车的销售研究摘要论文首先对新能源汽车的相关概念和理论基础进行学习研究，并论述了新能源汽车产业的产生背景，发展原因概述。总结了国外新能源汽车销售的发展模式并对我国新能源汽车销售的发展历程进行简要梳理。随后采用相关理论模型对某新能源汽车销售企业内外部环境进行具体分析，指明该企业在新能源汽车销售中存在的问题。简述了企业发展过程中的战略管理，以及未来通过怎样的营销策略打开市场，促进新能源汽车的销售，达到企业壮大的目的。最后针对存在的问题提出相对应的解决方案并在此基础上，对我国未来新能源汽车销售的发展方向进行探讨，深刻论述新能源汽产业的发展潜力及可能达到的成就。论文主要可分为六个部分：第一章为引言部分；第二章对新能源汽车的相关概念进行简要叙述；第三章则是对新能源汽车销售研究的理论基础产开探讨；第四章分析了当前国内外新能源汽车行业发展现状及新能源汽车的营销现状，并结合国内的实际情况借鉴国外新能源汽车营销模式的成功经验；第五章将以某公司为例，详细分析当前汽车企业在新能源汽车营销过程中面临的一系列问题和挑战；第六章将从提升营销水平和今后发展对策这两方面来进行分析，希望能为今后的新能源汽车销售的发展提供理论依据。关键词：新能源汽车，产业发展，战略管理，市场营销theResearchofNew-energyVehiclesMarketingABSTRACTFirstofall,thethesisrelatedconceptsandtheoreticalbasisofnewenergyvehiclestostudyresearch,summarizingthedevelopmentofnewenergyautomobilesalesabroadmodeforthedevelopmentofnewenergyautomobilesalesinChinabriefly.Subsequently,therelevanttheoreticalmodelisadoptedtoanalyzetheinternalandexternalenvironmentofanewenergyautomobilesalesenterprise,indicatingtheproblemsexistinginthesalesofnewenergyvehicles.Finally,thecorrespondingsolutionsareproposedfortheexistingproblems,andonthisbasis,thedevelopmentdirectionofnewenergyautomobilesalesinChinaisdiscussed.Thethesiscanbedividedintosixparts:thefirstchapteristheintroductionpart;Thesecondchapterbrieflydescribestherelatedconceptsofnewenergyvehicles.Thethirdchapteristhetheoreticalbasisofthenewenergyautomobilesalesresearch;Thefourthchapteranalyzesthecurrentdevelopmentofnewenergyautomotiveindustryathomeandabroadpresentsituationandmarketingstatusquoofnewenergyvehicles,andcombinedwiththeactualsituationofdomesticdrawlessonsfromthesuccessfulexperienceoftheforeignnewenergyautomobilemarketingmode;Thefifthchapterwilltakeacompanyasanexampletoanalyzetheproblemsandchallengesfacedbyautomobileenterprisesinthenewenergyautomobilemarketing.Thesixthchapterwillanalyzefromthetwoaspectsofimprovingmarketinglevelandfuturedevelopmentcountermeasures,hopingtoprovidetheoreticalbasisforthedevelopmentofnewenergyautomobilesalesinthefuture.KeyWords:new-energyvehicle,industrydevelopment,strategicmanagement,marketing目录第1章引言..................................................................11.1研究背景..................................................................11.2研究方法..................................................................2第2章新能源汽车的相关概念..................................................42.1新能源汽车的定义..........................................................42.2新能源汽车的类别和特点....................................................42.3新能源汽车的发展趋势......................................................4第3章新能源汽车销售的理论基础..............................................53.1战略管理理论..............................................................53.2市场营销理论..............................................................6第...
