无锡市百果园配送中心选址研究摘要随着经济发展，生活水平提高，消费方式的改变,人们对水果的消费要求不断提高。市场竞争白热化，有效降低成本的同时提高服务质量已成为零售企业发展的必然要求。物流配送中心在对企业整个物流运营中起着重要作用，连接供货点和需求点，缓解供需矛盾，为企业加快商品流通速度、降低物流成本的同时，能提高市场竞争力，更有利于企业的长期发展。因此，百果园作为水果连锁企业，在区域发展的过程中不仅需要构建完善的物流网络，更要选择合适的配送中心。本文在借鉴国内外配送中心选址研究成果，分析百果园在无锡市的发展现状及物流配送存在的问题的基础上，先从无锡市百果园门店分布情况、区域交通等因素选出备选地址，再以成本最小化建立目标函数选出最优方案，对实现百果园在无锡市的高效配送，促进企业长期发展具有指导意义。【关键词】无锡市百果园；配送中心；选址；成本函数WuxihundredorcharddistributioncenterlocationresearchAbstractAlongwitheconomicdevelopment,improvinglivingstandards,consumptionpatternschanging,Peopleoffruitconsumptionrequirementenhancesunceasingly.Marketcompetitionheatsup,effectivelyreducethecostandimprovethequalityofservicehasbecometheinevitablerequirementofretailbusinessdevelopment.Asfruitorchardchainenterprises,intheprocessofregionaldevelopmentisnotonlyneedtobuildperfectlogisticsnetwork,moreshouldchooseappropriatedistributioncenter.Distributioncenterconnectedtosuppliersandstores,thedamagerate,improveefficiency,reducecostsandfruitisofgreatsignificance.Basedondistributioncenterlocationresearchresultsathomeandabroadintheorchardsinwuxicitydevelopmentpresentsituationandtheproblemsoflogisticsdistribution,onthebasisofthefirstchosenfromstoresdistribution,regionaltrafficfactorssuchasalternateaddress,againtominimizecoststoestablishobjectivefunctiontoselecttheoptimalscheme.andithasguidingsignificancetopromotelong-termdevelopmentofenterprises[keywords]Wuxibaiguoyuan；Distributioncenter；Siteselection；Thecostfunction目录一、绪论..........................................................................................................................................1（一）研究背景、目的及意义...............................................................................................1（二）国内外研究综述...........................................................................................................1二、百果园物流概况及存在的问题...............................................................................................3（一）百果园公司简介...........................................................................................................3（二）百果园在无锡市发展状况...........................................................................................3（三）百果园在无锡市物流配送中存在的问题...................................................................5三、无锡百果园配送中心选址分析...............................................................................................7（一）模型约束.......................................................................................................................7（二）模型构建.......................................................................................................................7（三）模型参数假设.............................................................................................................10（四）模型求解......................................................................................
