浅析贵州特色小吃电子商务网络营销策略和发展——以丝恋为例摘要：通过分析贵州特色小吃品牌——丝恋的电子商务网络营销现状，指出推进特色小吃电子商务发展存在的优势与劣势、市场面临的机会与挑战。并从电子商务网络营销环境、SWOT分析、客户关系管理策略、丝恋的电子商务网络营销方案这四个方面展望了丝恋电子商务网络发展的前景。旨在利用电子商务网络营销快速发展的新时期，探索出一条适合贵州特色小吃电子商务发展的新路径，从而促进贵州特色小吃文化传播、加快贵州经济建设。关键词：贵州；特色小吃；丝恋；电子商务；网络营销BriefanalysisofGuiZhoucharacteristicsnacke-commercenetworkmarketingstrategyanddevelopment——takeSiLianasanexampleAbstract:Byanalyzingthecurrentsituationofe-businessnetworkmarketingofSiLian,aspecialtysnackbrandinguizhou,thispaperpointsouttheadvantagesanddisadvantages,opportunitiesandchallengesofpromotingthedevelopmentofspecialtysnacke-commerce.Andfromthefouraspectsofe-commercenetworkmarketingenvironment,SWOTanalysis,customerrelationshipmanagementstrategy,andSiLiane-commercenetworkmarketingplan,theprospectofthedevelopmentofSiLiane-commercenetworkisprospected.Thispaperaimstoexploreanewpathsuitableforthedevelopmentofguizhoucharacteristicsnacksintheneweraofrapiddevelopmentofe-commercenetworkmarketing,soastopromotetheculturalcommunicationofguizhoucharacteristicsnacksandacceleratetheeconomicconstructionofguizhou.Keywords:GuiZhou;specialsnack;SiLian;ElectronicCommerce;networkmarketing目录1引言.......................................................................................................................................12电子商务网络营销.............................................................................................................1-22.1概念..............................................................................................................................12.2电子商务网络营销的发展现状..................................................................................22.3丝恋电子商务网络营销目的....................................................................................23丝恋的电子商务网络营销环境分析.................................................................................2-53.1市场环境分析........................................................................................................2-33.2企业形象分析............................................................................................................33.2.1品牌简介.........................................................................................................33.2.2品牌关键词.....................................................................................................33.3产品分析.......................................................................................................................33.4竞争分析....................................................................................................................3-53.4.1丝恋的品牌特点.........................................................................................3-43.4.2丝恋的市场定位.............................................................................................43.4.3丝恋的核心理念.............................................................................................43.4.4丝恋的表现形式.........................................................................................4-53.4.5...
