镇江港港口物流SWOT分析及对策研究摘要随着“十八大”以来，中央部署的长江经济带、“一带一路”等战略的大力推进以及互联网技术的迅速发展，沿江沿海港口的战略定定位就变得尤为重要。本文立足于镇江港，运用了SWOT分析法开展定性研究。研究首先对镇江港发展现状、自身优势、劣势进行了分析。研究发现镇江港在地理位置、港口岸线资源等方面享有内部优势，同时也具有政府扶持、航道条件改善等外部机遇。同时进一步得出镇江港应该采取开拓型战略，从而达到江海河联动，促进港产城融合。【关键词】镇江港；SWOT分析；港口物流theResearchonSWOTAnalysisandCountermeasureofZhenjiangPortLogisticsAbstractAlongwiththe"18thnationalcongress",thecentralgovernmenthasdeployedtheYangtzeeconomicbelt,the"OneBeltAndOneRoad"strategyandthedevelopmentofInternettechnologyisdeeprapid,thestrategicpositioningofthecoastalportsalongtheriverisparticularlyimportant.Thispaper,basedinzhenjiangport,USEStheSWOTanalysistoconductqualitativeresearch.Theresearchfirstlyanalyzesthedevelopmentstatus,advantagesanddisadvantagesofzhenjiangport.Studyfoundthatzhenjiangportinthegeographicalposition,enjoystheinternalportcoastlineresourcesadvantages,atthesametimealsohasthegovernmentsupport,suchaschannelconditiontoimprovetheexternalopportunities.Atthesametime,itisfurtherconcludedthatthezhenjiangportshouldadoptapioneeringstrategy,whichwillbringthejianghairivertogetherandpromotetheamalgamationoftheportcity.[Keywords]Zhenjiangport;SWOTanalysis;Portlogistics目录一、绪论..........................................................................................................................................1（一）研究背景、目的与意义...............................................................................................1（二）国内外研究综述...........................................................................................................1二、镇江港港口物流发展概况及SWOT分析.................................................................................3（一）镇江港港口物流发展概况...........................................................................................3（二）镇江港港口物流的SWOT分析.....................................................................................4三、镇江港港口物流发展战略.......................................................................................................8（一）战略定位......................................................................................................................8（二）战略制定......................................................................................................................8（三）战略实施......................................................................................................................9四、镇江港港口物流发展对策与建议.........................................................................................11（一）依托地理位置优势，发展现代化港口物流.............................................................11（二）合理利用丰富优质的岸线资源，产业结构重新布局.............................................11（三）运用政策利好，组建港口圈，推动港口发展.........................................................11（四）大力发展多式联运.....................................................................................................11（五）发展绿色生态物流.........................................................................................
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