目录摘要......................................................................................................................IIIAbstract..........................................................................................................................IV1绪论..................................................................................................................11.1中国医药的现状............................................................................11.1.1国际市场上的现状................................................................11.1.2国内情况...............................................................................................11.2变化趋势...................................................................................................31.2.1不同类型药品市场的销售变化趋势...........31.2.2人口结构的改变趋势.........................................................41.2.3从处方药到非处方药的转变..................................41.2.4农村市场的崛起........................................................................51.3外资药企和本土药企的对比......................................61.3.1增长速度的差异........................................................................61.3.2关注点不同.......................................................................................72调查方法.......................................................................................................82.1实地观察法...........................................................................................82.2问卷调查法.......................................................................................82.3访谈调查法.......................................................................................82.4实验调查法.......................................................................................82.5文献调查法.......................................................................................92.6统计学分析（体现统计分析的方法）.......93调查结果分析及策略.............................................................103.1结果（结果要进行统计学分析）...................103.2结果分析及应对策略.........................................................123.2.1药物销售情况分析.............................................................133.2.2存在问题...........................................................................................133.2.2.1价格虚高...........................................................................................133.2.2.2药品质量问题............................................................................143.2.2.3虚假宣传...........................................................................................153.2.2.4设备落后...........................................................................................153.2.2.5市场开拓能力差....................................................................153.2.2.6管理水平不足............................................................................153.2.3应对策略...........................................................................................153.2.3.1营销模式改良............................................................................163.2.3.2企业内部及销售方式改良......................................163.2.3.3坚持诚信..........................................
