目录.................................................................................................................0...............................................................................................................0.........................................................................................................................................................1.........................................................................................................................................2.............................................................................................................................2.............................................................................................................................2.....................................................................................................................4.....................................................................................................................5.........................................................................................................................6.........................................................................................................................................7.................................................................................................................................................8.................................................................................................................................................9网络综艺节目发展现状分析——以《火星情报局》为例摘要随着以互联网为主的新媒体的出现和发展，互联网信息量大、传播速度快的特点吸引大量观众的使用与青睐。近两年，网络综艺节目的出现更是吸引了众多观众的注意力。本篇主要是以网络综艺节目《火星情报局》第二季为例，通过运用内容分析方法，在播出平台、节目内容、广告宣传、融合媒体几个方面进行分析，达到分析网络综艺节目的发展现状及根据存在问题提出合理化解决办法的目的。论文研究重点是网络综艺节目的成功之处，难点是研究网络综艺节目在发展现状下存在的问题及提出解决办法。关键词火星情报局；网络综艺；内容分析法CurrentSituationAnalysisofNetworkVarietyShoe------------"MarsIntelligence",ForExampleAbstractWiththeemergenceanddevelopmentofnewmediadominatedbytheInternet,theinformationoftheInternetandthefastspreadoftheInternethaveattractedtheuseandfavoroflargeaudiences.Inthepasttwoyears,theadventofonlinevarietyshowshasattractedtheattentionofmanyviewers.Thismainlynetworkvarietyshow"MarsIntelligence"inthesecondquarter,forexample,byusingcontentanalysismethod,inthebroadcastmediaplatform,content,advertising,fusionseveralaspectscarriesontheanalysis,toanalyzethedevelopmentofnetworkvarietyshowsituationandaccordingtotheproblemsputforwardrationalsolutions.Thethesisresearchfocusesonthesuccessofonlinevarietyshows,andthedifficultyistostudytheproblemsexistinginthedevelopmentofonlinevarietyshowsandputforwardsolutions.Keywordsmarsintelligence;networkvariety;currentanalysis前言我国的娱乐节目出现于20世纪80年代，主要是以主持人主持和明星表演为主要节目形式，以《综艺大观》①为代表。后发展为加入游戏互动环节，调动节目的气氛和观众的参与程度，以《快乐大本营》②为代表。到如今发展成为多种多样形式的综艺节目，综艺节目制作人在节目形式上大胆创新，节目内容上猎奇，结合中国综艺节目发展现状，同时又学习外国综艺节目的成功之处，使得中国的综艺节目得到了快速发展。...
