基于SWOT视角的美的集团财务战略研究摘要随着经济的发展，企业本身也在寻求着不断发展。在这个大背景下就需要有一个明确的财务战略来引领企业前进。正确的财务战略方针不仅可以引导企业正常运行，也可加强企业的市场需求，提高行业内的竞争力的同时寻求更多的机会，不断壮大企业。因此，企业对于制定各自的财务战略是相当有必要的。本文在财务战略的理论基础上进行研究，结合国内外研究的现状，加以总结。运用SWOT分析方法，分别从优势、劣势、机会和威胁四方面对美的集团进行深入探讨得出企业合理的财务战略，再通过投资和筹资两方面，更深层次的为美的集团财务战略作出优化对策，改变调整以加强美的集团在市场上的竞争力，以便更好的发展。关键词：美的集团财务战略优化对策BasedontheSWOTofmideagroupfinancialstrategyresearchIAbstractWiththedevelopmentofeconomy,theenterpriseitselfisalsoseekingthedevelopmentconstantly.Inthisbackgroundwillneedtohaveaclearfinancialstrategytoleadtheenterpriseforward.Thecorrectfinancialstrategynotonlycanguidethenormaloperationofenterprises,alsocanstrengthenthemarketdemandoftheenterprise,improvethecompetitivenessoftheindustrytoseekmoreopportunitiesatthesametime,agrowingenterprise.Therefore,theenterprisetodeveloptheirownfinancialstrategyisverynecessary.Basedonthetheoryoffinancialstrategy,combinedwithdomesticandforeignresearchpresentsituation,summarized.UsingSWOTanalysismethod,respectivelyfromthestrengths,weaknesses,opportunitiesandthreatsfouraspectsthenexploresitsmideagroupenterprisereasonableareobtained.Keywords:MideaGroup;financialstrategy;suggestionsII目录1.绪论..................................................11.1研究背景和意义.............................................................................................11.2研究的目的.....................................................................................................11.3国内外研究现状.............................................................................................11.4研究方法.........................................................................................................32.财务战略的概述........................................42.1财务战略的本质.............................................................................................42.2财务战略的内容.............................................................................................53.基于SWOT分析方法的美的集团财务战略分析................63.1美的集团简介.................................................................................................63.2内部优势(S).................................................................................................63.3内部劣势（W）.............................................................................................73.4外部机会（O）..............................................................................................93.5外部威胁（T）.............................................................................................104.美的集团财务战略的优化对策............................124.1投资战略的优化...........................................................................................124.2筹资战略的优化...........................................................................................13参考文献................................................14致谢................................................15III1.绪论1.1研究背景和意义全球化的经济大背景，中国经济迅猛发展，在这个市场大环境下...
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