目录摘要...................................................................1Abstract...............................................................11绪论..................................................................22信阳市房地产企业概述..................................................22.1中小城市房地产企业概念..........................................22.2信阳本土房地产企业定位..........................................32.2.1信阳市概况.................................................32.2.2信阳市城市规划.............................................32.2.3信阳房地产企业概况.........................................42.3信阳市本土房地产企业特点........................................52.4研究信阳市本土房地产企业的必要性................................63运用SWOT法分析信阳本土房地产企业的发展现状...........................63.1新形势概述......................................................63.2基于SWOT法的信阳本土房地产企业现状分析..........................73.2.1优势（strengths）..........................................73.2.2劣势（weakness）...........................................93.2.3机会（opportunities）.....................................103.2.4威胁(threats）............................................113.3用SWOT分析法对信阳园林实业有限责任公司进行分析.................114信阳本土房地产企业发展面临困难及对策.................................144.1本土房地产企业面临困境.........................................144.1.1本土房地产企业拿地难......................................144.1.2融资不足，资金断链........................................154.1.3本土小型房地产企业管理水平相对落后........................154.1.4企业品牌特色不足，外来大品牌企业对其冲击较大..............154.1.5装配式住宅政策到来给本土企业施工技术带来考验..............164.2促进本土房地产企业稳定发展对策.................................164.2.1寻找合适的发展道路，避免与大企业硬碰硬....................164.2.2拓宽融资渠道，寻找战略合作伙伴分担风险....................174.2.3完善管理体制，提升管理质量................................174.2.4打造企业品牌，实现产品差异化，减少替代品的威胁............184.2.5发展培训专业人员，与新政策接轨............................185结论.................................................................19参考文献..............................................................201基于SWOT法的信阳本土房地产企业现状及对策分析摘要：随着城镇化脚步加快，中小城市的房地产企业也得到了快速发展和成长。然而在快速发展的过程中也遇到资金压力、经验不足管理落后等困境。而信阳作为中小城市的代表，分析其本土房地产企业也是必要的。从信阳房地产行业的现状出发，用SWOT法分析新形势下新政策对信阳本土房地产企业的利弊，找出本土企业发展的劣势和威胁，结合外部环境的机遇和企业自身优势，联系信阳生态宜居、红色旅游的特点提出可供参考的建议和解决对策。关键词:SWOT分析法；信阳；房地产企业Abstract:Withtheaccelerationofurbanizationprocess,therealestateenterprisesinsmallandmedium-sizedcitieshavealsobeenrapiddevelopmentandgrowth..However,intheprocessofrapiddevelopmentalsoencounteredsuchasfinancialpressure,lackofexperiencemanagementandotherdilemma.Xinyangasarepresentativeofsmallandmediumcities,Analysisofthedomesticrealestateenterprisesisnecessary.StartingfromthepresentsituationofXinyang'srealestateenterprises.AnalysisoftheAdvantagesandDisadvantagesoftheNewPolicyonXinyangreallocalestateenterprisesbySWOTAnalysis.Findoutthedisadvantagesandth...
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