摘要近些年，网络技术日新月异，智能手机深受消费者喜爱，人们通过网络，手机应用，可以极大地方便人们学习，工作等等。由于国家对电信行业的大力支持，中国消费者群体逐步成为最具潜力的手机购买者。本文以智能手机企业为立足点，宏观分析中国美国此类企业发展现状，再以华为手机、苹果手机作为具体案例swot分析各自优势劣势，机会威胁，通过对比，研究财务数据及相应的财务战略，分析企业核心竞争力并得出以下结论。华为公司抓住互联网的时代机遇，国家税收补贴，集中各种资源，努力提升自主创新能力，扩大研发团队及研发资金，专注于主营业务，秉持以客户为核心的理念，但仍要加强品牌建设，提升客户忠诚度和品牌认知度，并坚持投入资金用于研发和服务，制定合理的财务战略，保障企业持续经营，增强竞争力。关键词：智能手机企业；SWOT分析方法；财务战略；核心竞争力ABSTRACTThesedays,therevolutionofinformationtechnologyishappening,whichisknownastheInternetera.PeopleuseInternettechnologieswheneverandwherevertheylike,includingtheirsmartphonesthatcanenrichandfacilitatepeople’sdailylife.Asthecountry'sstrongsupportforthetelecommunicationsindustry,Chinahasgraduallybecomethelargestmobilephonesalesmarket.Inthispaper,theoverallpictureofsmartphoneenterprisesisanalyzed.HuaweiandApplemobilephonecompaniesarechosenasspecificswotanalysiscases,investigatingtheirownadvantagesanddisadvantages,opportunitiesandthreatsandcomparingtheirfinancialdata,correspondingfinancialstrategies,corecompetitivenessofenterprises.Thereforethefollowingconclusionsaredrawn.HuaweiseizestheopportunityoftheInterneteraanditisentitledtothecountry'spreferentialpolicies,focusingonhuman,materialandfinancialresourcesandstrivestoenhancetheabilityofindependentinnovation,toexpandresearchanddevelopmentteamsandfunds.Besides,Huaweifocusonthemainbusinessandupholdstheconceptofcustomer-first.Ontheotherhand,itstillneedstoimprovecompany’sreputation,toenhancecustomerloyaltyandbrandawareness,toinsistoninvestingfundsforresearchanddevelopment,todevelopasuitablefinancialstrategyforHuaweitofurtheroverseasexpansionandtoprovidefinancialsecurity.Keywords:enterprisesofsmartphones;SWOTmethod;financialstrategies;corecompetence目录1引言................................................11.1研究背景和意义......................................11.2国内外文献综述.....................................11.3研究方法及框架.....................................22相关理论概述........................................32.1SWOT理论概述.......................................32.2企业财务战略.......................................42.3本章小结...........................................53智能手机企业发展现状分析............................53.1中国智能手机企业发展概况............................53.2美国智能手机企业发展概况............................63.3本章小结...........................................74智能手机企业案例分析................................84.1案例公司背景概述...................................84.1.1华为公司概述......................................84.1.2苹果公司概述........................................94.2SWOT方法案例分析..................................114.2.1华为SWOT分析......................................114.2.2苹果SWOT分析......................................124.3财务战略案例分析..................................124.3.1华为财务战略分析...................................124.3.2苹果财务战略分析...................................134.4本章小结..........................................145对策建议..........
