中文题目：移动互联网环境下的电子商务模式及创新研究英文题目：ResearchandInnovationofE-commerceModelinMobileInternetEnvironment目录摘要与关键词.........................................................................................................................1一、引言...................................................................................................................................2（一）研究背景.....................................................................................................................2（二）研究内容.....................................................................................................................2二、移动电子商务现状分析.............................................................................................2（一）移动电子商务的概念.................................................................................................2（二）2G、3G、4G网络发展................................................................................................3（三）国内外移动电子商务现状.........................................................................................4三、移动电子商务模式案例分析....................................................................................5（一）APP商务模式案例分析..............................................................................................6（二）微信营销模式案例分析.............................................................................................8（二）基于LBS的O2O模式案例分析................................................................................10四、移动电子商务模式创新与建议.............................................................................12（一）移动电子商务模式创新...........................................................................................12（二）对移动电子商务模式发展的建议...........................................................................13五、总结.................................................................................................................................14参考文献...................................................................................................................................15移动互联网环境下的电子商务模式及创新研究摘要：近些年来，随着移动网络技术的快速进步，移动电子商务得到了飞速的发展，已然成为当前社会最重要的商业模式之一，也必将成为未来中国经济增长的重要推动力量。本文将从移动电子商务概念出发，介绍我国移动网络发展以及国内外移动电子商务现状，然后结合案列对我国目前移动电子商务主要模式进行概述和分析，从而提出对未来移动电子商务模式发展和创新的建议。关键词：移动电子商务；电子商务；商务模式；互联网经济ResearchandInnovationofE-commerceModelinMobileInternetEnvironmentAbstract:Inrecentyears,withtherapiddevelopmentofmobilenetwork,themobilee-commercehasbeenrapiddevelopment,hasbecomeoneofthemostimportantbusinessmodelincurrentsociety,andwillbecomeanimportantdrivingforceoftheChinaeconomicgrowthinfuture.Thispaperwillbrieflyintroduceconceptofmobilee-commerce,thedevelopmentofmobilenetworkinChinaandthestatusofmobilee-commercebetweenchinaandabroad.Thenwewillanalyzethemainmodeofe-commercewithcaseandputsforwardsomesuggestionsonthefuturedevelopmentandinnovationofmobilee-commercemodel.Keywords:Mobilee-commerce;e-commerce;businessmodel;Interneteconomy一、引言（一）研究背景90年...
