摘要科技的更新，信息化社会已经到来，智能手机已经成为影响人们生活的重要工具。在中国手机市场发展的初期，一直都是国外的手机品牌占据着国内手机市场，直至1997年，才有国产手机加入战场。到如今，国产手机已经经历了19年，在手机市场上形成了一定的规模，占有一部分的市场份额，与此同时，已有部分国产手机已经开始国际化进程，走向国际舞台。但是，国产手机品牌发展至今仍存在着不少的问题，例如：过度注重手机性能，核心技术被国外手机品牌垄断，售后服务不到位等问题。中国的手机市场容量巨大，目前仍在高速在增长阶段，前景诱人。这也意味着竞争非常激烈，国产手机要在本土的手机市场夺回主动权，则必须要解决自身存在的问题。本文通过对PEST分析法、文献阅读法等手段，研究了国产手机所存在的问题，并将对此提出一些建议，以期国产手机发展的更快更好。关键词：国产手机；问题；对策AbstractScienceandtechnologyupdate,theinformationsocietyhascome,smartphoneshavebecomeanimportanttoolforpeople'slives.IntheearlystageofthedevelopmentofChina'smobilephonemarket,hasbeenaforeignmobilephonebrandsoccupythedomesticmobilephonemarket,until1997,therearedomesticmobilephonetojointhebattlefield.Untilnow,domesticmobilephonehasexperienced19years,hasformedacertainscaleinthemobilephonemarket,occupyapartofmarketshare.Atthesametime,hasbeenpartofthedomesticmobilephonehasbeguntointernationalization,totheinternationalarena.However,therearestillalotofproblemsinthedevelopmentofdomesticmobilephonebrand,forexample:excessivefocusonmobilephoneperformance,thecoretechnologyismonopolizedbyforeignmobilephonebrands,after-salesserviceisnotinplaceandsoon.China'smobilephonemarketcapacityishuge,isstillinthegrowthstage,theprospectofattractive.Thisalsomeansthatthecompetitionisveryfierce,domesticmobilephonemarkettoregaintheinitiativeinthelocalmobilephonemarket,itisnecessarytosolvetheirownproblems.Inthispaper,throughthePESTanalysis,literaturereadingandothermeanstostudytheproblemsofdomesticmobilephone,andwillputforwardsomesuggestionstothedevelopmentofdomesticmobilephonefasterandbetter.Keywords:China-mademobilephone;Brand;Question;Countermeasure目录摘要............................................................................................................IABSTRACT.............................................................................................II目录.......................................................................................................III一、概述.........................................................................................................................................11、研究背景.......................................................12、研究目的和意义.................................................23、研究内容和技术路线.............................................24、研究方法.......................................................3二、国内手机市场竞争环境分析....................................................................................31、政治环境分析...................................................32、经济环境分析...................................................43、社会环境.......................................................64、科学技术环境...................................................8PEST分析结论.....................................................9三、国内手机市场竞争现状分析....................................................................................91、国产手机市场规模大.................................
