探析网络媒体在热点事件中的舆论引导作用—以翟天临事件为例目录中英文摘要.............................................................................1.........................................................2........................................................2..............................................2.........................................4..............................................................4..............................................................6..............................................................7..............................................................9..............................................11.........................................11.....................................................11.............................................12...........................................................12..............................13.....................................................13.................................................13...................................................13.............................................14.......................................14.....................................14............................................................................16.........................................................................17............................................................................18............................................................................19探析网络媒体在热点事件中的舆论引导作用—以翟天临事件为例摘要互联网的崛起和“热搜”互动平台的产生,使网络热点事件在瞬息之间成为席卷网络世界的舆论旋风。随着互联网逐渐成为舆论主战场,网络热点事件在短时间内被推成全网民关注的焦点,已经成为网络世界的新常态。热点事件引发的舆论探讨开始逐渐影响舆论当事人的精神世界和日常生活以及社会民众的思想意识。对此,本文通过查阅大量的文献资料了解网络媒体在热点事件中舆论引导的现状和作用，运用案例分析法对翟天临事件进行探讨，并获取相应的信息加以分析，从而引申出舆论发展中的社会问题，提出优化建议，以期为网络媒体的舆论引导工作起到有效作用。关键词：新时期；网络媒体；热点事件；舆论引导ANANALYSISOFTHEROLEOFNETWORKMEDIAINGUIDINGPUBLICOPINIONSINHOTEVENTS--TAKEZHAITIANLININCIDENTASANEXANPLEABSTRACTTheriseoftheInternetandtheemergenceof"hotsearch"interactiveplatformmakethehotspoteventsinthenetworkbecomeawhirlwindofpublicopinionsweepingthenetworkworld.WiththeInternetgraduallybecomingthemainbattlefieldofpublicopinion,networkhotspotshavebeenpushedintothefocusofthewholenetizensinashortperiodoftime,andhavebecomethenewnormalofthenetworkworld.Thediscussionofpublicopinioncausedbyhot-spoteventshasgraduallyinfluencedthespiritualworldanddailylifeofpublicopinionpartiesaswellastheideologyofthesocialmasses.Inthispaper,throughalargenumberofliteraturereviewtounderstandthecurrentsituationandroleofnetworkmediaintheguidanceofpublicopinioninhotevents,usingcaseanalysistodiscusstheZhaiTianlinincident,soastoquote.Thispaperpointsoutthesocialproblemsinthedevelopmentofpublicopinion,andputsforwardsomeoptimizationsuggestions,soastoplayaneffectiveroleintheguidanceofpublicopinioninthenetworkmedia.Keywords：TheNewPeriod;OnlineMedia;HotTopic;PublicOpinionGuidance引言近年来，随着传播技术的不断进步，新媒体在人们的信息传播活动中发挥着越来越重要的作用。新媒体具有信息传播自由度大、开放便捷、互动形式多样等优势，因而在很短的时间内就迅速赢得了...
